Pack testing
Validate the impact of your packaging with our DIY pack testing. Fine tune the design, features, messaging, and claims to determine the best mix to drive sales.
Distinctiveness
Brand fit
Validate the impact of your packaging with our DIY pack testing. Fine tune the design, features, messaging, and claims to determine the best mix to drive sales.
Using our automated approach, setup is easy and takes only minutes. Real-time insights populate an interactive infoboard as soon as you collect your first completed interview.
Best-in-class
Our solution is built using cutting-edge technology, best-in-class research expertise and is fully integrated with our Toluna Influencer panel.
Our pack testing solution is truly end-to-end, highly flexible to meet your specific needs, and automated for easy setup and launch.
Test up to 12 packs per survey.
The pack stimulus can be images, text, or a combination.
Although monadic (only showing one pack per respondent) is our recommended best practice, sequential monadic is possible.
To ensure high quality results you can rely on, we apply quota balancing for even distribution across packs. Select from demographic, profiling and custom target questions to build your quotas.
Understand what “good” looks like by comparing your results to our extensive benchmark database.
A timed pack exposure captures immediate pack/brand recall. Your pack can be shown within a simple shelf context to simulate pack stand-out. Heatmaps tell you which elements of the pack capture attention and which confuse or don’t appeal. Our text highlighter tool monitors message effectiveness.
Quality questions are built into your survey, including red herring questions and technical checks to make sure your stimulus will be properly seen/heard. Best practices are detailed in our Quality Center.
Our automated approach makes it easy to get your pack test launched, even without much experience.
We do the hard work for you during the setup process, creating a range of typical pack testing metrics that you can easily select or unselect.
All information collected during setup is automatically populated into a questionnaire. From there, you can test your survey, add questions, or make modifications prior to launch.
Purchase intention: The price of this product is $3.99. Taking this into account, how interested are you in purchasing it in the future?
Easy to understand: How strongly do you agree or disagree that this packaging is clear in telling you about the product?
Believability: Based on what you’ve seen, please indicate how believable it is.
Those with a star alongside are our baseline recommended metrics. If a pack is liked, has a good brand fit, stands out from the crowd, and drives purchase intent, then this represents a higher chance of pack success.
Question format and order is advised by our experts, and it is recommended to consistently apply a 5-point scale.
Open-ended questions are included to highlight what consumers like/dislike about each pack.
Within the ‘Modify Questionnaire’ area, you can add any additional questions you’d like to ask. Drag and drop our comprehensive list of question types into your survey or use your question library to pull in a previously scripted question. A pack test survey will take about 5-15 minutes to complete per respondent.
Our pack testing solution is integrated with the Toluna panel, one of the world’s largest with 79+ million highly engaged consumers across 70+ markets.
You can target any audience. Popular options include category users/non-users or different usage frequencies/behaviors.
Our range of demographic and category profiling questions provides efficient targeting without the need to re-ask these questions in your survey. Add custom targets/quotas to reach even more specific audiences.
When duplicating a survey, you have the option to duplicate the target and quotas along with it. You can also save your most used targets and quotas for easy application in any survey.
Your results begin to appear in real-time as soon as your survey is launched, enabling you to expedite your decision-making process.
Use our in-house qualitative platform, Toluna Start Qual, before or after your quantitative survey.
Qual before quant
Test reactions to pack designs and prototypes. Capture improvements to design colors, image/logo placement, and claims, and optimize the content, look/feel and messaging.
Investigate packs further to find a clear winner and/or start to fine tune winning packs in terms of claim, price, and pack details.