Tap into the power of more than 79 million people around the globe to fuel your market research. Our global panel members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making.
Influencers by Toluna connects brands directly with the consumers that matter most. How do we do it? We’ve developed a community approach to our survey respondent experience. This approach sets us apart as we have built lasting relationships with our members. We’re more than just a survey platform; we are an interconnected, worldwide community.
When you engage with our Influencers community, you will have a world of answers and insights at your fingertips. And you can rest assured that you’ll be working with the experts: Toluna introduced the first social voting community in the year 2000 and now boasts communities in more than 90 markets.
Toluna goes beyond market research industry standards to ensure you always get the highest quality insights. We leverage technology used by world leaders in Finance, Tech, and Entertainment to detect fraudulent IP activity and stop it in its tracks.
Our Influencers community doesn’t just reward members for participating in surveys, but also invites them to be part of something bigger: a community where they make their voice count and they feel heard, respected, and rewarded.
Using advanced technologies, we continually collect both reported and observed data, constantly updating members’ profiles in real-time. With cutting-edge digital tracking software, we can accurately chart a consumer’s journey across the online universe.
For Toluna, ensuring diversity, equity, and inclusion is not a buzzword, but of the highest importance within our panel. Not only does it provide our clients with the highest quality and true representation of target audiences, but it also fosters a high degree of engagement within our panel.
“I love that I can share my opinion and actually have an influence on the product or service and it is truly satisfying to see the result and know that l was part of it!”
Diana, 46
Australia
“Opinions help shape the world. I give my opinions so that l have a voice and help influence and shape the world around me.”
Ade, 50
United Kingdom
“As a consumer I want a good product to be available. Sharing my opinion, I have the chance to contribute to improving and, if necessary, modifying the product so that it reaches the market in the best possible way.”
Julienne, 49
Brazil
“Being able to share my views on a variety of topics that include politics, current events, and the state of the world is awesome.”
Angelo, 57
USA
“Knowing that my contributions can better shape a product and help it to be more sustainable.”
Daniela, 31
Brazil
“It’s a great opportunity to express my opinions on personal topics of interest and learn about new topics. There are several new products I learned about through my participation in the community.”
Jasmine, 34
Australia
“I think it is useful for society to share opinions that can lead to an improved quality of life in a world subject to fierce competition.”
Mario Paul, 68
France
“I was shopping and saw a product on the shelf advertised as ‘new and improved’ and realized that I had answered a survey on how the product image should be changed. I felt proud to see my thoughts had been incorporated into the new design.”
Mark, 61
Australia
Our panel members can easily access our Influencers community via mobile app or desktop. They are always ready to provide the feedback you need, whether they are at home or on-the-go.
Access our panel books to discover our global reach and segmentation capabilities.
Learn more about our respondent recruitment and panel engagement
From media habits to household details, our panelists have over 350+ profile points that you can tap into.
Our answers to ESOMAR’s 37 questions for research buyers
Understand our Social Classification definitions and algorithms.
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Learn about key profile points from this unique generation.
Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.
