Global Panel Community

Tap into the power of more than 36 million people around the globe. Our members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making.

Connecting people and brands

We connect brands directly with the consumers that matter. How do we do it? We’ve developed a community approach to our survey respondent experience.

It’s this approach that sets us apart as we have built lasting relationships with our members. We’re more than just a survey platform–we have built an interconnected, worldwide community.

Connecting people and brands

Access to the right respondents, right when you need them

Using advanced technologies, we continually collect both reported and observed data – constantly updating members’ profiles in real-time. With cutting edge digital tracking software, we can accurately chart a consumer’s journey across the online universe.

Access to the right respondents, right when you need them

Meet our influencers to understand why they love being a part of the Toluna community and taking surveys

What do you like best about being a Toluna Influencer?
Frederica, 29, Italy

Frederica, 29, Italy

The possibility to express an opinion in a quiet way, without the influences and interference of other people's opinions.

刘嘉瑜, 37, China

刘嘉瑜, 37, China

Today's society is rich in material, the economy is developing faster and faster, and humans have higher requirements for quality. Naturally, they need to do market research, share their experience, urge businesses to improve quality, listen to consumer needs, and make life better.

What is most empowering about sharing your opinions?
Angelo, 57, USA

Angelo, 57, USA

Being able to share my views on a variety of topics to include politics, current events, and the state of the world is awesome.

Mark, 61 , Australia

Mark, 61 , Australia

I think my best survey experience was when I was shopping one day and saw a product on the shelf advertised as ‘new and improved’ and realised that I had answered a survey on how the product image should be changed. I felt proud to see some of my thoughts had been incorporated into the new design.

Obsessed with engagement

We recruit our members from a variety of sources including search engine marketing, blogs, native social, and more, ensuring that we’re building a panel that’s diverse.

Obsessed with engagement

Special programs designed to engage members

We do a lot to continue to engage with our members and create ongoing member-focused communications - from Pinktober and raising funds for breast cancer research to Earth Day and a variety of contests and programs.

Special programs designed to engage members

Our global respondents

Need to access a niche segment? We can help.

Need to access a niche segment? We can help.

From media habits to household details, our panelists have over 400 profile points that you can tap into.

Learn more about our community of 36+ million members

Learn more about our community of 36+ million members

Weight data, create sub-populations, filter and conduct all levels of significance testing.

Dedicated focus on the healthcare market segment

Dedicated focus on the healthcare market segment

We have unrivaled access to physicians and medical professionals.

We provide the full picture

Our goal is to provide our clients with a 360° view of our members. We offer multiple ways to engage. Whether our members participate in surveys, our community, or other engagement, they can do so via mobile web, app, or desktop. This means you can reach them easily.

No matter how complex your target audience, we can help. We’ve profiled our members (and continue to–always) so we know a lot about them - from the kind of car they drive, to the number of people in their household, and more!

Download our Panel Profile book for a full view of the types of questions our members have answered.

We provide the full picture