We’ve embedded our expertise into the platform. With the click of a button, you’ll create award-winning research projects and get high-quality insights.
Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.
Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies.
You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.
Create your survey
Build a survey using our vast selection of advanced scripting features. Or use our automated studies and select from our templated, yet customizable study designs.
Identify your audience
Select from 400 demographic targets to reach your precise audience or use your own list of contacts.
Launch your survey
Invite respondents using email, social media, embed, or launch to our proprietary panel of millions of global influencers and consumers.
Analyze your results
Segment, filter, and export your data with a standard option or utilize advanced data visualization, analysis, and collaboration options.
The ease and speed of a turnkey platform offers efficiency and control.
The ease and speed of a turnkey platform offers efficiency and control.
Built in house – the SaaS platform was built by researchers for researchers.
Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.
View responses, and analyse data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.
24/7 access to Toluna’s global community of 43+ million people in 70 markets. Target consumers using more than 200 demographic profiles.
Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.
Automate your approach to pack testing with Toluna Start. Find winning packs faster—those that are distinctive, fit the brand, and drive purchase intent. Identify packaging strengths and weaknesses and bring key attributes front and center.
Features include heat mapping, timed exposure, text highlighter, shelf testing and Van Westendorp pricing questions—all designed to get results at the speed your business demands.
Our unique, automated, brand health framework can help you understand your brand’s performance now and into the future. Evaluate brand vitality and fitness for future with a brand score that measures performance and penetration, excitement and community. Test brand equity, future relevance, trust, consideration and recommendation.
Assess up to 12 brands per survey and integrate qualitative insights to better understand consumer sentiment. Your real-time infoboard will genearate a brand health score and ranking of overall brand health vs competitors.
Increase your impact in-market by pre-testing your communications. Understand what elements of the campaign worked or didn’t work and learn how your target audience responded to your campaign. Test video, static images, text or audio for digital, social, TV, print, and outdoor mediums.
Test up to 5 ads per survey in your automated pre-launch testing. Evaluate your communications with key metrics including brand awareness and familiarity, overall likeability, emotion classification, and more.
MESSAGE TESTING
AD TESTING
PRICE TESTING
BRAND IMPACT
INNOVATION TESTING
AD TESTING
QUALITATIVE
EFFICIENCY
AD TESTING
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