Toluna Start Qual

Bring human stories to life with our serviced platform for asynchronous qualitative research. Engage participants in dynamic conversations to uncover deep insights into their needs, passions, emotions, behaviors, and motivations.

Use the platform yourself with best-in-class tools and AI-driven features designed to save time and deliver impactful results, or leverage our global qualitative experts for support or a full-service experience. Toluna Start Qual can be used either standalone, before, or after your quantitative surveys, and is fully GDPR/PII compliant.

Schedule a demo today

Four simple steps to insights

Recruit from our global panel of 79+ million consumers or tap into your own audience. Choose from comprehensive participant registration for full engagement or anonymous/non PII registration for one day projects.

Set topics and tasks to capture commentary, images, and video to understand how your audience really feels, not just what they say or do. Create project templates for efficient duplication and re-use. Customize your project and visual experience for participants with header branding, activity tile images, and invitations/comms.

Engage with your audience for as long or as little as you need through activities designed to suit your research needs and your consumers’ engagement preferences. Track participant status and activity via our User Engagement dashboard. QProbe, our generative AI-powered probing feature, automatically digs deeper into insufficient responses via personalized follow up questions to foster better engagement.

Easily engage with your audience in rich conversations, privately or publicly, using a combination of:

Diaries
Discussions / blogs
Mark-up / heatmap tools
IdeaStorm for ideation/co-creation
Screen record with audio (desktop only)
Picturebook / image moodboards
Fill in the blanks
Card sort
Stimulus randomization for concept, pack and ad testing
Surveys with single & multichoice, ranking and OE question types
Polls

All of our discussion and engagement tools are fully flexible and ready to use on any topic.

Quickly identify trends and insights via our summary results area and export data visualizations and raw data for easy integration. Filter insights and exports via participant, segment, and activity type, with easy review of heatmaps, image, and video content. Deploy our AI-powered SmartCloud for efficient coding, theming, and comment analysis, or use our AI auto-transcription analysis for uploaded video content.

Research countless topics in a single platform

Dig deeper into perceptions, expectations, and emotions to connect deeply with your key target audience across a variety of topic areas, including:

Uncovering category and brand needs/gaps
Shopper journey from pre-planning to post-shopping touchpoints, experiences and decisions
Competitor landscape
Brand, product, category habits, behaviors and usage
In-home product usage or online shop-along during/after a visit to a website or store
Brand or product perceptions
Persona/audience deep dive

Develop and build upon new or existing ideas, concepts or campaign elements to understand their relevance. Possible topic areas include:

Idea and concept co-creation and development
Messaging and positioning creation
Early to mid-stage ideation
Packaging development
Creative development

Amplify or enhance ideas, messaging, packaging, products or experiences to best serve the needs and motivations of your key target audience across:

Idea and concept optimization
Consumer language enhancement
Messaging and positioning refinement
Packaging refinement

A new era of online qualitative research

Rapid setup

Set up and launch projects in a few simple steps and get your research underway within hours.

Agile research

Leverage intuitive UI and easy access to a flexible suite of research and activity tools.

Anytime, anywhere

Toluna Start Qual is optimized for all devices and available in 31 languages worldwide.

Best-in-class quality

Benefit from predictive quality checks and a vetted global panel of 79+ million consumers.

Tailored, GDPR/PII compliant access

Work smarter with different access levels for administrators, moderators, and observers.

AI-driven research

Combine human expertise with smart AI tools like QProbe and SmartCloud for efficiency and deeper insights.