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What physicians really think about GenAI in healthcare

Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna

The opportunities that AI technology offers in healthcare are vast, and so are the risks. No one understands this more clearly than physicians.

That’s why Toluna conducted one of the largest physician studies to date, surveying more than 2,500 professionals through Curizon, our proprietary healthcare panel. The research explores how physicians weigh GenAI’s value in medicine and patient care.

Download this free report to discover:

  • Which physicians are most optimistic about GenAI, which are the most cautious, and the factors shaping both views.
  • Key concerns slowing adoption and influencing physicians’ willingness to trust GenAI systems.
  • Where the greatest opportunities lie to close the trust gap between technological innovation and medical care.
  • The one area of healthcare where most physicians agree they don’t expect AI to help.

This new report delivers a unique, timely look into the attitudes of physicians who will ultimately determine GenAI’s real-world trajectory. It provides essential insights for healthcare leaders, innovators, and policymakers seeking to build solutions that advance patient care while honoring the values of the profession.