Brand & Campaign

Stay ahead with
data-driven insights

For over 2 decades, Toluna has been helping brands break through the noise and stay relevant. With our deep industry expertise and cutting-edge solutions, you can rest assured that every ad, campaign, and brand decision is backed by real intelligence and trustworthy data.

Our Brand & Campaign solutions provide the insights you need to optimize performance. We help you pre-test and fine-tune your advertising, evaluate your campaigns and their impact on your brand, continuously monitor and ultimately grow your brand.

Advertising testing

Test and optimize your advertising at all stages of the creative development cycle to ensure your ad isn’t just seen – it’s remembered. We offer:

Early-stage idea screening
Rough production creative testing
Animatics testing & optimization
Finished ad guidance
Streamlined rapid pre-testing against norms
Instant feedback on finished creative

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Media & campaign effectiveness

Make the most of your media spend by measuring and optimizing campaign and media performance across multiple dimensions. Our solutions help you:

Identify how well your campaign messaging is landing in-market
Assess the overall impact of your campaign on brand KPIs
Leverage in-depth analysis to uncover which media are the most effective

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Brand assessment

Gain a complete understanding of your brand’s health through advanced brand tracking and monitoring. We leverage surveys and user-generated digital conversations to equip you with the insights needed to make swift decisions. Here’s how: