Case Studies

Our platform has transformed the way leading brands conduct research. Discover how clients use our agile solutions to fuel their strategies.

Case Studies

CAMPAIGN TESTING

Kraft

Kraft’s goal was to develop a groundbreaking campaign that resonated with parents and provided a sense of the company’s overall brand promise. The outcome of the research helped devise that messaging.

ATTITUDE & USAGE

Dreyfus

Dreyfus wanted to understand customer perception and attitudes towards investing. Insights from the research helped them offer customers the appropriate service and guidance.

PACK TESTING

Boiron

Boiron had a decentralized approach to research and analytics. Toluna’s platform allowed them to get immediate feedback on their research.

CONCEPT TESTING

Pukka-Pies

Pukka-Pies wanted to expand its market by offering products that would appeal to a new customer segment. Toluna enabled the speed and quality needed to make the important “go / no go” decision.

BRANDED COMMUNITIES

Brass/Royal Mail

Royal Mail approached Marketing Communications agency, Brass, to develop a new way to interact with customers. An online community was created to access direct customer feedback.

CUSTOMER SATISFACTION

Sony

When launching a new product, Sony needed to ensure that post-launch, the company could understand customer use, and address any pain points encountered.

NEW PRODUCT DEVELOPMENT

Voss

VOSS needed to gather feedback on taste preference and product viability on new product flavors. Real-time insights allowed them to launch new flavors with confidence.

BRANDED COMMUNITY

University of Northampton

The University of Northampton looked to gather feedback from prospective students as well as key influencers in the enrollment decision-making process.

MARKET ASSESSMENT

CNN International

CNN International needed quick but highly reliable insight that could be quoted in the press. Toluna provided the agility that was needed to capture the results in 24-hours.

Ad Testing

Dentsu Aegis Network

Dentsu Aegis Network wanted to understand how Italian consumers perceived different advertising messages during the coronavirus pandemic.

Brand Tracking

Retail

A retailer began tracking in-store customer satisfaction in real-time to understand customer experience over time.

Behavioral Tracking

Media

A media agency accessed behavioral data from its target audience to understand media consumption and lifestyle habits.

Behavioral Tracking

Energy

Tracking behavior to understand the path a consumer takes when looking to switch energy providers.

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Ready to start knowing?

Ready to start knowing?

View our full suite of products

Ready to start knowing?