Kraft’s goal was to develop a groundbreaking campaign that resonated with parents and provided a sense of the company’s overall brand promise. The outcome of the research helped devise that messaging.
Dreyfus wanted to understand customer perception and attitudes towards investing. Insights from the research helped them offer customers the appropriate service and guidance.
Pukka-Pies wanted to expand its market by offering products that would appeal to a new customer segment. Toluna enabled the speed and quality needed to make the important “go / no go” decision.
Royal Mail approached Marketing Communications agency, Brass, to develop a new way to interact with customers. An online community was created to access direct customer feedback.
When launching a new product, Sony needed to ensure that post-launch, the company could understand customer use, and address any pain points encountered.
VOSS needed to gather feedback on taste preference and product viability on new product flavors. Real-time insights allowed them to launch new flavors with confidence.
The University of Northampton looked to gather feedback from prospective students as well as key influencers in the enrollment decision-making process.
CNN International needed quick but highly reliable insight that could be quoted in the press. Toluna provided the agility that was needed to capture the results in 24-hours.
We use Toluna to further our understanding of how consumers perceive and use our products, and we can always count on them to meet our expedited project timeliness.
- Rubbermaid
It feels like the (Toluna) team goes above and beyond to deliver projects on time, they understand the importance of deadlines and their importance to clients.
- Relish
At Peroni, we are delighted to be a partner of Toluna. We love their constant support as well as their digital platforms.
Especially Toluna's platform, which provides on-demand access to our target audience via an easy-to-use, real-time survey platform.
- Peroni
With Toluna, we can go out and set up a research program and have it built, executed, and have the insights in an hour and a half.
- Brownie Brittle
Working with Toluna allowed us to quickly collect valuable consumer insight to direct our new product development and better ensure commercial success. The real-time reporting and infoboard were real standouts.
- Pukka
Toluna is a visionary in the digital insights space and we are delighted to be working with them.
- CNN
Toluna has been a critical partner to CVS/Caremark in helping us define and measure what we seek to deliver as an in-store customer experience.
- CVS.Caremark
The team at Toluna Singapore have become our go-to agency for fast turn research.
Thanks to what this team can deliver, we can run global studies within a few days. I’ve never seen an agency work so hard to deliver (and I’ve worked with numerous great agencies). Equally important to me, they have excellent attention to detail to ensure accuracy in everything we do and share. I trust them a lot and see them as an extension of my global team.
- hp
Partnering with Toluna has helped us to gain quickly, deeper and more actionable, people-centric insights on behavior and buying preferences.
This capability is helping us make more informed decisions across our brands in multiple countries and categories.
