Kraft’s goal was to develop a groundbreaking campaign that resonated with parents and provided a sense of the company’s overall brand promise. The outcome of the research helped devise that messaging.
Dreyfus wanted to understand customer perception and attitudes towards investing. Insights from the research helped them offer customers the appropriate service and guidance.
Pukka-Pies wanted to expand its market by offering products that would appeal to a new customer segment. Toluna enabled the speed and quality needed to make the important “go / no go” decision.
Royal Mail approached Marketing Communications agency, Brass, to develop a new way to interact with customers. An online community was created to access direct customer feedback.
When launching a new product, Sony needed to ensure that post-launch, the company could understand customer use, and address any pain points encountered.
VOSS needed to gather feedback on taste preference and product viability on new product flavors. Real-time insights allowed them to launch new flavors with confidence.
The University of Northampton looked to gather feedback from prospective students as well as key influencers in the enrollment decision-making process.
CNN International needed quick but highly reliable insight that could be quoted in the press. Toluna provided the agility that was needed to capture the results in 24-hours.
