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Digital transformation is fundamentally reshaping the online shopping landscape. With endless options
Proof of value wins: the shopper’s value mindset is here to stay
Indulgence has always been part of consumer life. But what indulgence means
Over the past decade, creative testing has undergone a major paradigm shift.
LONDON, April 14, 2026 — Toluna, the global insights leader, today announced the evolution
Toluna Synthetic Personas are designed to mimic how real people think, react,
Consumers are trying to live healthier lives, but finding a balance within
For decades, media planning has revolved around three familiar currencies: impressions, reach, and frequency. These are clean,
Toluna Korea is pleased to announce the appointment of Jerry Lee as
Milan, March 25, 2026. Toluna, a global leader in market research, announces
For many in the research industry, ISO certifications might seem like a
While synthetic data is a hot topic in market research, the industry hasn’t yet settled on
