eBooks & Collateral

Our expertise can help your brand’s research initiatives. Access our eBooks for insight into the depth of our panel or the best way to approach and execute your next big project.

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Consumer Insights eBooks

Access our ebooks to learn more about Toluna's solutions and expertise.

New Product Development, Media

Gather data and insights that will inform key, new product development decisions

New Product Development, Finance

Gather data and insights that will inform key, new product development decisions

New Product Development, CPG

Gather data and insights that will inform key, new product development decisions

Agile New Product Development

Discover how you can save up to 33 days in the NPD process with agile insights.

Which social media brands resonate best with consumers?

Download our eBook to find out how LinkedIn, Facebook, and more performed in a recent brand health study.

Is your brand fit for the future?

The world has changed and top CMOs are changing their approach to brand health management

Data Quality Book

Proactive measures ensure we have an iron-clad approach to safeguarding your data.

Segmentation: What do consumers think is in store in 2021?

We looked at satisfaction and consumer confidence to segment our audience

2021 Predictions

Businesses turn to technology-led market research

A Year in Review: The Ever-Changing 2020 Consumer, and Planning for 2021

Why You Need an Insights Platform in Your MarTech Stack

Get consumer feedback before you turn on your marketing programs.

Understanding consumer demand for CPG products in a year like no other

Adapt to the accelerating changes in consumer perception.

Financial services

Adapting to consumer needs in 2020

Walking a tightrope

Learn how to connect with consumers in times of uncertainty.

The Power of Agile Decision-Making & CPG

Learn how agile insights can help you get ahead, and stay ahead, of the competition.

Agile Consumer Insights Strategy

Access our tips for agencies to ensure client success.

Gaining greater organizational agility

Discover the key to unlocking opportunities with our agile insights solutions.

Future-Proofing Your Brand Tracking Studies

Learn more about how our tracking studies can help to measure your brand over time.

Marketing to the 2020 consumer

The need to understand consumer evolution as it happens

Panel Books

Access our Panel Books to discover our global reach and segmentation capabilities.

Global Community Panel Book

Learn about our panel of 40+ million members for your insight needs.

Download Panel Book

Profile Book

From media habits to household details, our panelists have over 400 profile points that you can tap into.

Download Profile Book

Millennial Panel Book

Learn about key profile points from this unique generation.

Download Panel Book

Healthcare Panel Book

Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.

Download Panel Book

Sell Sheets

Access our Sell Sheets to discover our global reach and segmentation capabilities.

Claims Testing

Identify the strongest product/service claims amongst your target audience

Download Sell Sheet

Idea Screening

Find those ideas with the strongest potential to be developed into product/service concepts

Download Sell Sheet

Needs Identification

Identify the needs with the strongest potential

Download Sell Sheet

Toluna Start Sell Sheet

Access a single source for all of your consumer insights

Download Sell Sheet

Toluna Start Reporting Sell Sheet

Real-Time Infoboards, Dashboarding and Analytics

Download Sell Sheet

Toluna Start - Concept Testing Sell Sheet

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent

Download Sell Sheet

Toluna - Shelf Testing Sell Sheet

Simulate an in-store experience with Toluna shelf testing

Download Sell Sheet

Toluna - Communities - Sell Sheet

Quickly engage with the people who matter most to your brand

Download Sell Sheet

Toluna - About - Sell Sheet

Make quicker, better decisions

Download Sell Sheet

Behavioral Tracking

Download Sell Sheet

Toluna Start - Pack Testing

Fine tune the design, features, messaging and claims to drive sales

Download Sell Sheet

Toluna Start - Comms Pre Test

Prior to launch, fine tune your messaging, music, imagery and slogan to increase in-market impact

Download Sell Sheet

Toluna Start Communications Post-Testing

Ensure your message delivers as it should

Download Sell Sheet

Toluna Start - BrandHealth

Make sure you’ve designed your brand to maximize success now and into the future

Download Sell Sheet

Ready to start knowing?

View our full suite of products

Ready to start knowing?

Ready to start knowing?

View our full suite of products

Ready to start knowing?

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