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eBooks & Collateral

Our expertise can help your brand’s research initiatives. Access our eBooks for insight into the depth of our panel or the best way to approach and execute your next big project.

Go to: eBooks • Panel Books • Sell Sheets • Newsletters

Consumer Insights eBooks

Access our ebooks to learn more about Toluna's solutions and expertise.

New Product Development, Media

New Product Development, Media

Gather data and insights that will inform key, new product development decisions
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New Product Development, Finance

New Product Development, Finance

Gather data and insights that will inform key, new product development decisions
Download eBook
New Product Development, CPG

New Product Development, CPG

Gather data and insights that will inform key, new product development decisions
Download eBook
Agile New Product Development

Agile New Product Development

Discover how you can save up to 33 days in the NPD process with agile insights.
Download eBook
Which social media brands resonate best with consumers?

Which social media brands resonate best with consumers?

Download our eBook to find out how LinkedIn, Facebook, and more performed in a recent brand health study.
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Is your brand fit for the future?

Is your brand fit for the future?

The world has changed and top CMOs are changing their approach to brand health management
Download eBook
Data Quality Book

Data Quality Book

Proactive measures ensure we have an iron-clad approach to safeguarding your data.
Download eBook
Segmentation: What do consumers think is in store in 2021?

Segmentation: What do consumers think is in store in 2021?

We looked at satisfaction and consumer confidence to segment our audience
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2021 Predictions

2021 Predictions

Businesses turn to technology-led market research
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A Year in Review: The Ever-Changing 2020 Consumer, and Planning for 2021

A Year in Review: The Ever-Changing 2020 Consumer, and Planning for 2021

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Why You Need an Insights Platform in Your MarTech Stack

Why You Need an Insights Platform in Your MarTech Stack

Get consumer feedback before you turn on your marketing programs.
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Understanding consumer demand for CPG products in a year like no other

Understanding consumer demand for CPG products in a year like no other

Adapt to the accelerating changes in consumer perception.
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Financial services

Financial services

Adapting to consumer needs in 2020
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Walking a tightrope

Walking a tightrope

Learn how to connect with consumers in times of uncertainty.
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The Power of Agile Decision-Making & CPG

The Power of Agile Decision-Making & CPG

Learn how agile insights can help you get ahead, and stay ahead, of the competition.
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Agile Consumer Insights Strategy

Agile Consumer Insights Strategy

Access our tips for agencies to ensure client success.
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Gaining greater organizational agility

Gaining greater organizational agility

Discover the key to unlocking opportunities with our agile insights solutions.
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Future-Proofing Your Brand Tracking Studies

Future-Proofing Your Brand Tracking Studies

Learn more about how our tracking studies can help to measure your brand over time.
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Marketing to the 2020 consumer

Marketing to the 2020 consumer

The need to understand consumer evolution as it happens
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Panel Books

Access our Panel Books to discover our global reach and segmentation capabilities.

Global Community Panel Book

Global Community Panel Book

Learn about our panel of 43+ million members for your insight needs.
Download ebook
Profile Book

Profile Book

From media habits to household details, our panelists have over 400 profile points that you can tap into.
Download ebook
Social Grade Book

Social Grade Book

Understand our Social Classification definitions and algorithms
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Millennial Panel Book

Millennial Panel Book

Learn about key profile points from this unique generation.
Download ebook
Healthcare Panel Book

Healthcare Panel Book

Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.
Download ebook

Sell Sheets

Access our Sell Sheets to discover our global reach and segmentation capabilities.

Toluna Sell Sheet

Toluna Sell Sheet

Make quicker, better decisions
Download Sell Sheet
Toluna Start Sell Sheet

Toluna Start Sell Sheet

Access a single source for all of your consumer insights
Download Sell Sheet
Multimarket Sell-Sheet

Multimarket Sell-Sheet

Deliver powerful, high-value insights in real-time across multiple markets with the industry's first and only end-to-end consumer intelligence platform.
Download Sell Sheet
Toluna Start Qual Sell Sheet

Toluna Start Qual Sell Sheet

Get to the heart of your consumers' everyday experiences anytime, anywhere.
Download Sell Sheet
Needs Identification Sell Sheet

Needs Identification Sell Sheet

Identify the needs with the strongest potential
Download Sell Sheet
Claims Testing Sell Sheet

Claims Testing Sell Sheet

Identify the strongest product/service claims amongst your target audience
Download Sell Sheet
Idea Screening Sell Sheet

Idea Screening Sell Sheet

Find those ideas with the strongest potential to be developed into product/service concepts
Download Sell Sheet
Reporting Sell Sheet

Reporting Sell Sheet

Real-Time Infoboards, Dashboarding and Analytics
Download Sell Sheet
Brand Health Sell Sheet

Brand Health Sell Sheet

Make sure you’ve designed your brand to maximize success now and into the future
Download Sell Sheet
Concept Testing Sell Sheet

Concept Testing Sell Sheet

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent
Download Sell Sheet
Shelf Testing Sell Sheet

Shelf Testing Sell Sheet

Simulate an in-store experience with Toluna shelf testing
Download Sell Sheet
Pack Testing Sell Sheet

Pack Testing Sell Sheet

Fine tune the design, features, messaging and claims to drive sales
Download Sell Sheet
Communities Sell Sheet

Communities Sell Sheet

Quickly engage with the people who matter most to your brand
Download Sell Sheet
Behavioral Tracking Sell Sheet

Behavioral Tracking Sell Sheet

Download Sell Sheet
Comms Pre Test Sell Sheet

Comms Pre Test Sell Sheet

Prior to launch, fine tune your messaging, music, imagery and slogan to increase in-market impact
Download Sell Sheet
Comms Post-Testing Sell Sheet

Comms Post-Testing Sell Sheet

Ensure your message delivers as it should
Download Sell Sheet
eCommerce Sell Sheet

eCommerce Sell Sheet

Build a virtual online store and test the waters to gain momentum.
Download Sell Sheet

Ready to start knowing?

View our full suite of products

Ready to start knowing?

Ready to start knowing?

View our full suite of products

Ready to start knowing?
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