eBooks & Collateral

Consumer Insights eBooks

Access our ebooks to learn more about Toluna's solutions and expertise.

eBook

Toluna's Holistic Approach to Data Quality

Proactive measures ensure we have an iron-clad approach to safeguarding your data.

Download eBook

eBook

New Product Development, Media

Gather data and insights that will inform key, new product development decisions

Download

eBook

New Product Development, Finance

Gather data and insights that will inform key, new product development decisions

Download

eBook

New Product Development, CPG

Gather data and insights that will inform key, new product development decisions

Download

eBook

Agile New Product Development

Discover how you can save up to 33 days in the NPD process with agile insights.

Download

eBook

Which social media brands resonate best with consumers?

Download our eBook to find out how LinkedIn, Facebook, and more performed in a recent brand health study.

Download

eBook

Is your brand fit for the future?

The world has changed and top CMOs are changing their approach to brand health management

Download

eBook

Segmentation: What do consumers think is in store in 2021?

We looked at satisfaction and consumer confidence to segment our audience

Download

eBook

2021 Predictions

Businesses turn to technology-led market research

Download

eBook

A Year in Review: The Ever-Changing 2020 Consumer, and Planning for 2021

Download

eBook

Why You Need an Insights Platform in Your MarTech Stack

Get consumer feedback before you turn on your marketing programs.

Download

eBook

Understanding consumer demand for CPG products in a year like no other

Adapt to the accelerating changes in consumer perception.

Download

eBook

Financial services

Adapting to consumer needs in 2020

Download

eBook

Walking a tightrope

Learn how to connect with consumers in times of uncertainty.

Download

eBook

The Power of Agile Decision-Making & CPG

Learn how agile insights can help you get ahead, and stay ahead, of the competition.

Download

eBook

Agile Consumer Insights Strategy

Access our tips for agencies to ensure client success.

Download

eBook

Gaining greater organizational agility

Discover the key to unlocking opportunities with our agile insights solutions.

Download

eBook

Marketing to the 2020 consumer

The need to understand consumer evolution as it happens

Download

Panel Books

Access our Panel Books to discover our global reach and segmentation capabilities.

Panel

Global Community Panel eBook

Learn about our panel of 43+ million members for your insight needs.

Download

Panel

Profile eBook

From media habits to household details, our panelists have over 400 profile points that you can tap into.

Download

Panel

ESOMAR 37 eBook

37 Questions to help buyers of online sample.

Download

Panel

Social Grade eBook

Understand our Social Classification definitions and algorithms

Download

Panel

Millennial Panel eBook

Learn about key profile points from this unique generation.

Download

Panel

Healthcare Panel eBook

Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.

Download

Sell Sheets

Access our Sell Sheets to discover our global reach and segmentation capabilities.

SELL-SHEET

Toluna Overview

Make quicker, better decisions

Download

SELL-SHEET

Toluna Start

Access a single source for all of your consumer insights

Download

SELL-SHEET

Multimarket

Deliver powerful, high-value insights in real-time across multiple markets with the industry's first and only end-to-end consumer intelligence platform.

Download

SELL-SHEET

Toluna Start Qual

Get to the heart of your consumers' everyday experiences anytime, anywhere.

Download

SELL-SHEET

Needs Identification

Identify the needs with the strongest potential

Download

SELL-SHEET

Claims Testing

Identify the strongest product/service claims amongst your target audience

Download

SELL-SHEET

Idea Screening

Find those ideas with the strongest potential to be developed into product/service concepts

Download

SELL-SHEET

Reporting

Real-Time Infoboards, Dashboarding and Analytics

Download

SELL-SHEET

Brand Health

Make sure you’ve designed your brand to maximize success now and into the future

Download

SELL-SHEET

Concept Testing

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent

Download

SELL-SHEET

Shelf Testing

Simulate an in-store experience with Toluna shelf testing

Download

SELL-SHEET

Pack Testing

Fine tune the design, features, messaging and claims to drive sales

Download

SELL-SHEET

Communities

Quickly engage with the people who matter most to your brand

Download

SELL-SHEET

Behavioral Tracking

Optimize marketing channels, reduce costs, and increase ROI by understanding where consumers really are and uncover their ever-changing buying patterns.

Download

SELL-SHEET

Comms Pre Test

Prior to launch, fine tune your messaging, music, imagery and slogan to increase in-market impact

Download

SELL-SHEET

Comms Post-Test

Ensure your message delivers as it should

Download

SELL-SHEET

eCommerce

Build a virtual online store and test the waters to gain momentum.

Download

Access a single source for all of your consumer insights.

eBooks & Collateral

Our expertise can help your brand’s research initiatives. Access our eBooks for insight into the depth of our panel or the best way to approach and execute your next big project.

Consumer Insights eBooks

Toluna's Holistic Approach to Data Quality

Proactive measures ensure we have an iron-clad approach to safeguarding your data.

New Product Development, Media

Gather data and insights that will inform key, new product development decisions

New Product Development, Finance

Gather data and insights that will inform key, new product development decisions

New Product Development, CPG

Gather data and insights that will inform key, new product development decisions

Agile New Product Development

Discover how you can save up to 33 days in the NPD process with agile insights.

Which social media brands resonate best with consumers?

Download our eBook to find out how LinkedIn, Facebook, and more performed in a recent brand health study.

Is your brand fit for the future?

The world has changed and top CMOs are changing their approach to brand health management

Segmentation: What do consumers think is in store in 2021?

We looked at satisfaction and consumer confidence to segment our audience

2021 Predictions

Businesses turn to technology-led market research

A Year in Review: The Ever-Changing 2020 Consumer, and Planning for 2021

Why You Need an Insights Platform in Your MarTech Stack

Get consumer feedback before you turn on your marketing programs.

Understanding consumer demand for CPG products in a year like no other

Adapt to the accelerating changes in consumer perception.

Financial services

Adapting to consumer needs in 2020

Walking a tightrope

Learn how to connect with consumers in times of uncertainty.

The Power of Agile Decision-Making & CPG

Learn how agile insights can help you get ahead, and stay ahead, of the competition.

Agile Consumer Insights Strategy

Access our tips for agencies to ensure client success.

Gaining greater organizational agility

Discover the key to unlocking opportunities with our agile insights solutions.

Marketing to the 2020 consumer

The need to understand consumer evolution as it happens

Panel Books

Global Community Panel eBook

Learn about our panel of 43+ million members for your insight needs.

Profile eBook

From media habits to household details, our panelists have over 400 profile points that you can tap into.

ESOMAR 37 eBook

37 Questions to help buyers of online sample.

Social Grade eBook

Understand our Social Classification definitions and algorithms

Millennial Panel eBook

Learn about key profile points from this unique generation.

Healthcare Panel eBook

Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.

Sell Sheets

Toluna Overview

Make quicker, better decisions

Toluna Start

Access a single source for all of your consumer insights

Multimarket

Deliver powerful, high-value insights in real-time across multiple markets with the industry's first and only end-to-end consumer intelligence platform.

Toluna Start Qual

Get to the heart of your consumers' everyday experiences anytime, anywhere.

Needs Identification

Identify the needs with the strongest potential

Claims Testing

Identify the strongest product/service claims amongst your target audience

Idea Screening

Find those ideas with the strongest potential to be developed into product/service concepts

Reporting

Real-Time Infoboards, Dashboarding and Analytics

Brand Health

Make sure you’ve designed your brand to maximize success now and into the future

Concept Testing

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent

Shelf Testing

Simulate an in-store experience with Toluna shelf testing

Pack Testing

Fine tune the design, features, messaging and claims to drive sales

Communities

Quickly engage with the people who matter most to your brand

Behavioral Tracking