Insights and Trends

Stay ahead of your industry. Tap into our consumer insight reports on current trends and topics.

FEATURED

The Global Black Audience

Nielsen's Black Diaspora Study, powered by Toluna, surveyed over 2,300 Black respondents to highlight diverse Black experiences and underscored the importance of understanding this diversity for brands worldwide.

The Global Black Audience

Latest industry reports

REPORT

The Future of Food: Adapting to Changing Consumer Behaviour

Discover emerging food and beverage trends in Australia and New Zealand, including the demand for plant-based, free-from, organic, and clean label products, and how brands can effectively engage with consumers.

Wave 7

A New Age of the Internet

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.

REPORT

Decoding the Woman Traveller

Understanding the travelling patterns and preferences of women in India, spanning from solo adventures to safety considerations.

REPORT

Who is the Indian (Responsible) Traveller?

A look at Indian travellers’ preferences for sustainable tourism and responsible travel choices.

REPORT

Hong Kong Video Content Viewing Landscape

A look at the viewing habits and trends of Hong Kongers from Toluna and OMG's quarterly partner study.

Wave 8

Decoding Crypto

Get an in-depth understanding of evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

Wave 7

Decoding Crypto

Get an in-depth understanding of evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

Wave 2

2024 Ramadan & Eid al-Fitr Insights

Unlock 2024's Ramadan and Eid al-Fitr consumer insights for UAE & KSA and understand what’s shaping the festive season. Dive into spending trends, shopping preferences, and much more including the impact of a Winter Ramadan.

Wave 6

A New Age of the Internet

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.

Wave 6

Decoding Crypto

Get an in-depth understanding of evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

Wave 5

A New Age of the Internet

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.

Report

Economic Outlook for Technology, Media, Telecoms and Entertainment Sector

Uncover the commercial implications of a volatile climate, including its effects on people's financial well-being and their media and technology consumption habits.

Report

FIFA Women’s World Cup 2023

Toluna surveyed a nationally representative sample of Australians and New Zealanders for thoughts on the FIFA Women’s World Cup.

Wave 5

Decoding Crypto

Get an in-depth understanding of the consumer outlook on cryptocurrency in 2023 and how financial institutions can play a relevant role in this ever-changing landscape in the latest edition of this Toluna global consumer opinion report.

Wave 4

New Age of the Internet

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.

Report

How Hongkongers shop and travel after COVID

Understand how consumers shop for groceries and other daily necessities and travel post-pandemic.

Report

Changes in Consumer Behaviour of Hongkongers after COVID

A look at the impact of pandemic on how consumers are using Take-away and Delivery Apps.

Wave 4

Decoding Crypto

Toluna and Bybit partnered on a study that surveyed over 10,500 consumers in 19 markets to understand how the general public view and invest in crypto.

Wave 3

A New Age of the Internet

An in-depth look at the trends of consumer perception and engagement with emerging technologies in the Q4’22 edition of Toluna global consumer opinion report.

Wave 3

Decoding Crypto

A look at the shift in consumer perceptions and the outlook for cryptocurrency in 2023 following recent market developments in Toluna Decoding Crypto (Q4’22) report.

Wave 2

A New Age of the Internet

Toluna conducted second wave of the study to keep track of how consumers perceive and engage with emerging technologies in the ever-changing digital landscape.

Wave 2

Decoding Crypto

Get an in-depth look at consumer perceptions and the market outlook for cryptocurrency in the third wave of our global consumer opinion report.

Report

New Year's Resolutions in UAE and KSA for 2023

Leveraging 2023 New Year’s Resolutions to identify the priority areas of UAE & Saudi residents and understand their likely spending behavior.

Report

Inflation / Rising cost of living: How are Australian consumers reacting?

A look at the impact of inflation on consumer sentiment and behavior in Australia.

Wave 1

Decoding Crypto

Toluna surveyed 9,000+ consumers across 17 markets to better understand their attitudes and investment habits in the rapidly growing realm of cryptocurrency.

Wave 1

A New Age of the Internet

Understand how consumers across the globe perceive and engage with these innovations.

Report

Entrepreneurship, Gen Z’s Most Favoured Career Choice

An in-depth look at Gen Z career choices across India.

Report

How Young India Saves and Invests

Understand youth's attitudes and habits in personal financial management.

Report

How India Travels

Understanding the current trends, sentiments and preferences towards domestic and international travels among India’s youths.

Report

Work Arrangement Outlook in Southeast Asia

Understanding the post-covid work arrangement outlook across SEA.

Report

Supply Chain in Crisis: How Do Consumers React to It?

A look at the impacts of supply shortages in Australia and New Zealand, and how consumers cope with it.

Q1'21

Regional State of Play

The current mood across Southeast Asia

Report

China Retail: A New Definition of Singles Day Success

Prioritizing customer loyalty can rebalance growth during the world’s biggest shopping festival (and beyond).

Q4'21

Regional State of Play

The current mood across Southeast Asia

Report

Consumers lean towards eating healthier

Australians and New Zealanders dietary preferences have been changing.

Q2'20

Regional State of Play

The current mood across Southeast Asia

Report

Reinvigorating Brand Loyalty through Trust, Purpose and Values

PSFK and Toluna bring you a comprehensive report on how brands can ensure they’re listening and tapped into their audiences.

Report

Australians are optimistic about 2021

Report

New Zealanders are optimistic about 2021

Report

What to expect from consumers in 2021

Understanding how Australians and New Zealanders shop

Report

Consumers look forward to 2021

We used the Toluna Start platform to understand how consumers feel about the future.

Report

Is the work from home era ending or just getting started?

We used the Toluna Start platform to understand how consumers feel about going back to the workplace.

Q1'21

Regional State of Play

The current mood across Southeast Asia

Report

ANZ Consumer shift towards sustainability

Report

What can we expect of consumers and their shopping behaviors in 2021

We surveyed US consumers on the Toluna Start platform to understand their shopping preferences

Report

Chill out. Here’s what consumers really think about CBD.

We used the Toluna Start platform to survey 1,000 US consumers to understand their perceptions around CBD and THC within products.

Report

Mobile Gaming

Toluna and Harris Interactive surveyed over 5,000 mobile gamers about their attitudes, usage, and preferences for streaming, ads, and more.

Report

Hong Kong Video Content Viewing Landscape 2020

Understanding how Hong Kongese consume video content.

Report

The Rise of Hard Seltzer in a Summer Unlike Any Other

Report

2020 Consumer: Getting ready to go back to school

Toluna surveyed 500+ consumers with school aged children. We found over half plan to send their kids to school this fall.

Latest Industry Infographics

Consumer Behaviors in a Recession

How leading brands can adapt during times of ongoing inflationary pressures, geo-political threats and the slowdown of the global pandemic.

Understanding Evolving Media Audiences in
 Real-Time

Understand consumer habits in the ever-evolving entertainment sector.

Are you concerned about returning to in-person work?

Understanding sentiments towards returning to in-person work in the U.S.

Australian and New Zealand consumer sentiment in a recession

Toluna surveyed 1000 Australians and 510 New Zealanders about their feelings on the economy.

Quick-Service Restaurants

Are consumers ready to start eating out again? Learn about their plans to dine out–and what’s holding them back.

Consumer Entertainment

Learn how consumer behaviors have changed as a result of the pandemic.

Automotive

Find out how automotive purchases in the USA have been impacted by COVID-19.

Toluna Beverage Packaging

Consumer 2020: Perceptions on beverage packaging and impacts to the environment

The 2020 Consumer and Sustainability

Staying Healthy – Giving it our Best (Flu) Shot?

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