Insights and Trends

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Innovation in Consumer technology

Toluna surveyed 11,000+ Global consumers to understand their attitudes, purchase intent, and adoption of consumer electronics ahead of CES 2021

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Innovation in Consumer technology

Latest industry reports

Regional State of Play

The current (December, 2021) mood across Southeast Asia

China Retail: A New Definition of Singles Day Success

Prioritizing customer loyalty can rebalance growth during the world’s biggest shopping festival (and beyond).

Regional State of Play

The current (Q4,2021) mood across Southeast Asia

Consumers lean towards eating healthier

Australians and New Zealanders dietary preferences have been changing.

Regional State of Play

The current (Q2, 2021) mood across Southeast Asia

Reinvigorating Brand Loyalty through Trust, Purpose and Values

PSFK and Toluna bring you a comprehensive report on how brands can ensure they’re listening and tapped into their audiences.

Australians are optimistic about 2021

New Zealanders are optimistic about 2021

What to expect from consumers in 2021

Understanding how Australians and New Zealanders shop

Consumers look forward to 2021

We used the Toluna Start platform to understand how consumers feel about the future.

Is the work from home era ending or just getting started?

We used the Toluna Start platform to understand how consumers feel about going back to the workplace.

Regional State of Play

The current (Q1, 2021) mood across Southeast Asia

ANZ Consumer shift towards sustainability

What can we expect of consumers and their shopping behaviors in 2021

We surveyed US consumers on the Toluna Start platform to understand their shopping preferences

Chill out. Here’s what consumers really think about CBD.

We used the Toluna Start platform to survey 1,000 US consumers to understand their perceptions around CBD and THC within products.

Mobile Gaming

Toluna and Harris Interactive surveyed over 5,000 mobile gamers about their attitudes, usage, and preferences for streaming, ads, and more.

Into the LIght

Understanding what has changed for the ASEAN consumer during COVID-19

Hong Kong Video Content Viewing Landscape 2020

Understanding how Hong Kongese consume video content.

The Rise of Hard Seltzer in a Summer Unlike Any Other

2020 Consumer: Getting ready to go back to school

Toluna surveyed 500+ consumers with school aged children. We found over half plan to send their kids to school this fall.

Latest industry reports

Are you concerned about returning to in-person work?

Understanding sentiments towards returning to in-person work in the U.S.

Australian and New Zealand consumer sentiment in a recession

Toluna surveyed 1000 Australians and 510 New Zealanders about their feelings on the economy.

Quick-Service Restaurants

Are consumers ready to start eating out again? Learn about their plans to dine out–and what’s holding them back.

Consumer Entertainment

Learn how consumer behaviors have changed as a result of the pandemic.

Automotive

Find out how automotive purchases in the USA have been impacted by COVID-19.

Toluna Beverage Packaging

Consumer 2020: Perceptions on beverage packaging and impacts to the environment

The 2020 Consumer and Sustainability

Staying Healthy – Giving it our Best (Flu) Shot?

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Ready to start knowing?

Ready to start knowing?

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Blogs related to Insights and Trends

Blogs from Toluna that might interest you.

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More than Half of Americans Concerned with Climate Change and Plastic Waste, Research Reveals

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An In-Depth Report on Gambling Attitudes Across the UK and US

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Building a team for the next generation of research tech innovation

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The Future of Work in Focus

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Transforming With Consumers and the Insights Market

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Spotlight on North America: Consumer Trends in the “Year of the Brand”

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China’s Mobile Gamers and Money Spenders – Who Are They?

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Consumers and Their 2021 Shopping Behaviors: What to Expect

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2020 Holiday Outlook: What to Expect, and How to Prepare

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Quality is at the forefront of our daily activities: Committed panelists delivering reliable data

Webinars related to Insights and Trends

Webinars from Toluna that might interest you.

Webinar

Global Consumer Barometer Webinar: Wave 18

Resources related to Insights and Trends

Resources from Toluna that might interest you.

eBook

Marketing to the 2020 Consumer