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Insights and Trends

Stay ahead of your industry. Tap into our consumer insight reports on current trends and topics.
featured REPORT

Decoding Crypto: The Future of Digital Currency

In the second wave of a wide-scale tracking study, Toluna surveyed 10,500 consumers across 19 global markets to better understand the market outlook for cryptocurrency.

Decoding Crypto: The Future of Digital Currency

Latest industry reports

Inflation / Rising cost of living: How are Australian consumers reacting?

A look at the impact of inflation on consumer sentiment and behavior in Australia.

Decoding Crypto: Wave 1

Toluna surveyed 9,000+ consumers across 17 markets to better understand their attitudes and investment habits in the rapidly growing realm of cryptocurrency.

A New Age of the Internet: Web 3.0, the Metaverse, and NFTs

Understand how consumers across the globe perceive and engage with these innovations.

Entrepreneurship, Gen Z’s Most Favoured Career Choice

An in-depth look at Gen Z career choices across India.

How Young India Saves and Invests

Understand youth's attitudes and habits in personal financial management.

How India Travels

Understanding the current trends, sentiments and preferences towards domestic and international travels among India’s youths.

Work Arrangement Outlook in Southeast Asia

Understanding the post-covid work arrangement outlook across SEA.

Understanding Evolving Media Audiences in
 Real-Time

Understand consumer habits in the ever-evolving entertainment sector.

Consumer Behavior in a Recession

How leading brands can adapt during times of ongoing inflationary pressures, geo-political threats and the slowdown of the global pandemic.

Supply Chain in Crisis: How Do Consumers React to It?

A look at the impacts of supply shortages in Australia and New Zealand, and how consumers cope with it.

REPORT

Regional State of Play

The current (December, 2021) mood across Southeast Asia

China Retail: A New Definition of Singles Day Success

Prioritizing customer loyalty can rebalance growth during the world’s biggest shopping festival (and beyond).

Regional State of Play

The current (Q4,2021) mood across Southeast Asia

Consumers lean towards eating healthier

Australians and New Zealanders dietary preferences have been changing.

Regional State of Play

The current (Q2, 2021) mood across Southeast Asia

Reinvigorating Brand Loyalty through Trust, Purpose and Values

PSFK and Toluna bring you a comprehensive report on how brands can ensure they’re listening and tapped into their audiences.

Australians are optimistic about 2021

New Zealanders are optimistic about 2021

What to expect from consumers in 2021

Understanding how Australians and New Zealanders shop

Consumers look forward to 2021

We used the Toluna Start platform to understand how consumers feel about the future.

Is the work from home era ending or just getting started?

We used the Toluna Start platform to understand how consumers feel about going back to the workplace.

Regional State of Play

The current (Q1, 2021) mood across Southeast Asia

ANZ Consumer shift towards sustainability

What can we expect of consumers and their shopping behaviors in 2021

We surveyed US consumers on the Toluna Start platform to understand their shopping preferences

Chill out. Here’s what consumers really think about CBD.

We used the Toluna Start platform to survey 1,000 US consumers to understand their perceptions around CBD and THC within products.

Mobile Gaming

Toluna and Harris Interactive surveyed over 5,000 mobile gamers about their attitudes, usage, and preferences for streaming, ads, and more.

Into the LIght

Understanding what has changed for the ASEAN consumer during COVID-19

Hong Kong Video Content Viewing Landscape 2020

Understanding how Hong Kongese consume video content.

The Rise of Hard Seltzer in a Summer Unlike Any Other

2020 Consumer: Getting ready to go back to school

Toluna surveyed 500+ consumers with school aged children. We found over half plan to send their kids to school this fall.

Latest industry reports

Are you concerned about returning to in-person work?

Understanding sentiments towards returning to in-person work in the U.S.

Australian and New Zealand consumer sentiment in a recession

Toluna surveyed 1000 Australians and 510 New Zealanders about their feelings on the economy.

Quick-Service Restaurants

Are consumers ready to start eating out again? Learn about their plans to dine out–and what’s holding them back.

Consumer Entertainment

Learn how consumer behaviors have changed as a result of the pandemic.

Automotive

Find out how automotive purchases in the USA have been impacted by COVID-19.

Toluna Beverage Packaging

Consumer 2020: Perceptions on beverage packaging and impacts to the environment

The 2020 Consumer and Sustainability

Staying Healthy – Giving it our Best (Flu) Shot?

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