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Insights and Trends

Stay ahead of your industry. Tap into our consumer insight reports on current trends and topics.
featured REPORT

Innovation in Consumer technology

Toluna surveyed 11,000+ Global consumers to understand their attitudes, purchase intent, and adoption of consumer electronics ahead of CES 2021

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Innovation in Consumer technology

Latest industry reports

China Retail: A New Definition of Singles Day Success
Prioritizing customer loyalty can rebalance growth during the world’s biggest shopping festival (and beyond).
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Regional State of Play
The current (Q4,2021) mood across Southeast Asia
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Consumers lean towards eating healthier
Australians and New Zealanders dietary preferences have been changing.
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Regional State of Play
The current (Q2, 2021) mood across Southeast Asia
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Reinvigorating Brand Loyalty through Trust, Purpose and Values

PSFK and Toluna bring you a comprehensive report on how brands can ensure they’re listening and tapped into their audiences.
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Australians are optimistic about 2021
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New Zealanders are optimistic about 2021
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What to expect from consumers in 2021
Understanding how Australians and New Zealanders shop
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Consumers look forward to 2021

We used the Toluna Start platform to understand how consumers feel about the future.
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Is the work from home era ending or just getting started?
We used the Toluna Start platform to understand how consumers feel about going back to the workplace.
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Regional State of Play
The current (Q1, 2021) mood across Southeast Asia
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ANZ Consumer shift towards sustainability

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What can we expect of consumers and their shopping behaviors in 2021
We surveyed US consumers on the Toluna Start platform to understand their shopping preferences
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Chill out. Here’s what consumers really think about CBD.
We used the Toluna Start platform to survey 1,000 US consumers to understand their perceptions around CBD and THC within products.
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Mobile Gaming
Toluna and Harris Interactive surveyed over 5,000 mobile gamers about their attitudes, usage, and preferences for streaming, ads, and more.
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Into the LIght
Understanding what has changed for the ASEAN consumer during COVID-19
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Hong Kong Video Content Viewing Landscape 2020
Understanding how Hong Kongese consume video content.
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The Rise of Hard Seltzer in a Summer Unlike Any Other
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2020 Consumer: Getting ready to go back to school
Toluna surveyed 500+ consumers with school aged children. We found over half plan to send their kids to school this fall.
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Latest industry reports

Are you concerned about returning to in-person work?
Understanding sentiments towards returning to in-person work in the U.S.
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Australian and New Zealand consumer sentiment in a recession
Toluna surveyed 1000 Australians and 510 New Zealanders about their feelings on the economy.
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Quick-Service Restaurants
Are consumers ready to start eating out again? Learn about their plans to dine out–and what’s holding them back.
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Consumer Entertainment
Learn how consumer behaviors have changed as a result of the pandemic.
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Automotive
Find out how automotive purchases in the USA have been impacted by COVID-19.
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Toluna Beverage Packaging
Consumer 2020: Perceptions on beverage packaging and impacts to the environment
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The 2020 Consumer and Sustainability
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Staying Healthy – Giving it our Best (Flu) Shot?
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Ready to start knowing?

View our full suite of products

Ready to start knowing?