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featured REPORT

Understanding the 2020 Consumer

During the global coronavirus pandemic, Toluna, Harris Interactive, and KuRunData have been conducting a Global Barometer study of consumers in 14 markets. Gain insight into how the coronavirus has impacted consumer around the world by understanding the next normal.

Understanding the 2020 Consumer

Latest industry reports

The Rise of Hard Seltzer in a Summer Unlike Any Other

2020 Consumer: Getting ready to go back to school

Toluna surveyed 500+ consumers with school aged children. We found over half plan to send their kids to school this fall.

Quick-Service Restaurants

Are consumers ready to start eating out again? Learn about their plans to dine out–and what’s holding them back.

Consumer Entertainment

Learn how consumer behaviors have changed as a result of the pandemic.

Automotive

Find out how automotive purchases in the USA have been impacted by COVID-19.

Toluna Beverage Packaging

Consumer 2020: Perceptions on beverage packaging and impacts to the environment

Markets Studied

Australia, Brazil, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Singapore, Spain, Thailand, UAE, United Kingdom, United States

Sep 23

Wave 10

Discover the findings of our wave 10 study.

Aug 9

Wave 9

Discover the findings of our wave 9 study.

July 29

Wave 8

Discover the findings of our wave 8 study.

JULY 8

Wave 7

Discover the findings of our wave 7 study.

JUNE 24

Wave 6

Discover the findings of our wave 6 study.

JUNE 5

Wave 5

Discover the findings of our wave 5 study.

MAY 19

Wave 4

Discover the findings of our wave 4 study.

MAY 4

Wave 3

Discover the findings of our wave 3 study.

APRIL 17

Wave 2

Discover the findings of our wave 2 study.

APRIL 6

Wave 1

Discover the findings of our wave 1 study.

Impact of COVID-19 on Consumer Industries

Access sector-specific reports to understand the impact of the coronavirus on your industry.

The Impact of COVID-19 on Beauty

Learn about changes in the use and perception of beauty products.

The Impact of COVID-19 on Consumer Packaged Goods

Understand changes in purchase behavior and brand perceptions.

The Impact of COVID-19 on Consumer Health

See how behavioral changes have impacted health and wellness.

The Impact of COVID-19 on Financial Services

Learn about the behavioral changes and perceptions of financial institutions including changes in spending habits.

The Impact of COVID-19 on Media & Entertainment

Gain insight into the changes in media consumption, streaming behavior, and gaming.

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