Weighting is a statistical technique that can be used to correct any imbalances in sample profiles after data collection.

Subpopulations give users the ability to identify, segment, and analyze subsets of their audience based on profile characteristics, in-survey answers, or a combination.

A method to express the reliability of survey results. Phrases such as “significantly different,” “margin of error,” and “confidence levels” are often used to help describe and make comparisons when analyzing data.

Answer Masking is a technique that allows you to leverage respondents’ previously selected answers later in the survey.

Toluna Start offers an easy-to-use web-based data visualization and analytics platform that provides access to real-time reporting to analyze results, as data populates in real-time.

Piping and Masking are two techniques that allow you to leverage respondents’ previously selected answers later in the survey.

Filter Logic in Toluna Start is a feature that determines the respondent’s path based on how they answer a question. Also sometimes referred to as “conditional branching,” “branch logic” or “skip logic,” Toluna Start’s Filter Logic allows users to create a custom path through the survey that varies based on a respondent’s answer or combination of answers.