Toluna Start Resource Center


Getting Started

We have resources available for you. Whether you need to launch a project and haven’t logged into Toluna Start before, or you want to take advantage of more sophisticated features we’ve got resources available to you.

What's New

  • Did you know you can analyze emotions from open-ended feedback? We’ve partnered with to deliver this in an automated way using AI.
  • Quality is critically important – you need a platform you can trust. Click here to access our latest Quality eBook.
  • Our clients are important to us, want to hear about their success stories?  Click here to read more.

Training Articles

We'll share tips and tricks you should keep in mind when using Toluna Start.

Toluna Article


Weighting is a statistical technique that can be used to correct any imbalances in sample profiles after data collection.

Toluna Article

Creating Subpopulations in Toluna Analytics

Subpopulations give users the ability to identify, segment, and analyze subsets of their audience based on profile characteristics, in-survey answers, or a combination.

Toluna Article

Significance Testing

A method to express the reliability of survey results. Phrases such as “significantly different,” “margin of error,” and “confidence levels” are often used to help describe and make comparisons when analyzing data.

Toluna Article

Reverse Masking

Answer Masking is a technique that allows you to leverage respondents’ previously selected answers later in the survey.

Toluna Article

Report Exporting and Sharing

Toluna Start offers an easy-to-use web-based data visualization and analytics platform that provides access to real-time reporting to analyze results, as data populates in real-time.

Toluna Article

Piping & Masking

Piping and Masking are two techniques that allow you to leverage respondents’ previously selected answers later in the survey.

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Training Videos

We’ve created a series of videos to help you take full advantage of Toluna Start.

  • Learn how to create and deploy a custom survey
  • Learn how to register and log in to your account

Training Videos

We've created a series of videos to help you take full advantage of Toluna Start.


How to Launch a Survey in Toluna Start


How To Create Custom Surveys in Toluna Start


How to Register & Log In to Toluna Start


Our solutions are built on innovative technology and leverage human expertise and award-winning research design to make the unknown known, and your next decision the best one.


Concept Testing


Van Westendorp Price Testing


Timed Exposure


Text Highlighter


Speech and Thought Bubble


Real-time Analytics and Infoboards

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User Guides

We've developed in-depth user guides for features within Toluna Start.

User Guide

Getting Started: Create Custom Surveys

  • Let’s get started

    Leading brands use our insights platform to connect with consumers in real-time and make great things happen for their brands. We know our tech will make your life easier and more efficient.

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