Toluna Start

Move from question to decision quickly, without juggling tools, vendors, or workflows. Toluna Start helps you design studies, reach the right audiences, analyze results, and create stakeholder-ready reports: all in one cohesive platform.

With powerful AI features, an integrated global panel of 79+ million consumers, and expert support from DIY to full-service, Toluna Start reduces time, effort, and risk at every stage of the research journey. Unlock clear, decision-ready insights at speed and scale.

Everything you need for faster, confident decision-making

Toluna Start combines an intuitive platform, flexible service options, and a global panel in one connected research workflow.

Platform

One ecosystem for all your research

Toluna Start supports every step of the research journey in a single, unified platform, removing the friction of switching tools. AI-driven automation, real-time results, and modern analytic tools help you move faster while maintaining rigor and simplicity.

Service

Unmatched expertise, flexible service

Run research independently or tap into 25+ years of award-winning market and consumer research expertise. Toluna Start supports flexible ways of working, from fully DIY projects, to guided, automated solutions, to full-service support from our experts.

Panel

Global panel, instant answers

Access Toluna’s deeply profiled global panel of 79+ million consumers across 70 markets, ready to provide real-time data for your market research. Leverage our 1 million+ validated synthetic personas to accelerate and scale your research with AI.

Learn more about Toluna Start

AI fuels every step of your research

AI is integrated throughout Toluna Start, to enhance quality, accelerate analysis, and scale your research. From survey setup to open-ended analysis and reporting, AI helps you move faster and make more confident decisions.

Reach your audience faster

Scale your research with 1 million+ AI-powered synthetic personas that deliver human-like depth and nuance, validated against traditional testing.

Get richer responses

Unlock the value of your open-ended questions. QProbe prompts respondents to clarify and expand their answers in real time and delivers deeper insights.

Turn data into insights

SmartCloud automates sentiment coding and theme extraction, while AI Highlights summarize key takeaways for faster reporting.

Trust your results

AI-driven fraud detection and quality checks are embedded throughout Toluna Start to protect data integrity and ensure reliable results.

More about AI at Toluna

Built for efficient research

Toluna Start is designed by researchers, for researchers. Every feature supports faster setup and clearer analysis, to make your research as efficient as possible.

Powerful, intuitive design tools

Create surveys quickly and easily with our drag-and-drop survey builder or choose from our proven, automated solutions.

Flexible methodologies

Experience advanced, customizable methodologies, leveraging deep domain expertise and features like timed exposure, heatmaps, and text highlighter.

Real-time insights

Monitor your results in real-time through interactive dashboards and Infoboards and visualize them with our advanced analytics and insights features.

Seamless quant and qual research

Combine quantitative and qualitative research, before or after fieldwork, to deepen understanding and validate results.

One platform, countless solutions

With a single log-in, you gain access to an unparalleled combination of agile research solutions.

Advertising Testing

Our advertising testing solutions help to inspire and fine-tune your ads throughout the creative journey to ensure they get noticed and drive meaningful results for your business.

Media and Campaign Effectiveness

Leverage our media and campaign effectiveness solutions to gain the insights you need to maximize the value of your overall campaign, as well as the performance of the media within it.

Brand Assessment

Our brand assessment solutions increase your understanding of your brand’s current performance and growth potential, empowering you to make swift, impactful decisions.

Packaging Testing

With our packaging testing solutions, we help you to optimize your packaging with confidence and ensure that it gets noticed, communicates efficiently and drives sales.

New Product Ideas and Concept Testing

Our new product ideas and concept testing solutions help you learn, inform and optimize your ideas and concepts and manage your innovation funnel through rigorous idea screening.

Market Exploration

Harness our market exploration solutions to answer key questions about your market, investigate your competition, and build business strategies that lead to sales.

Shopper

With our shopper research solutions, we collect key insights and behavioral data to generate a full picture of your customers and how they engage with your product.

Custom Research

Our seasoned experts are available to assist you with tailor-made and custom research. Alternatively, take advantage of the self-service aspect of Toluna Start and create your own survey.

Qualitative Research

Conduct your qualitative research through our dedicated Toluna Start Qual platform or take advantage of our dedicated qualitative team, who are ready to support you with any qualitative research projects you have in mind.