SmartCloud

See meaning where others see data

SmartCloud turns open-ended feedback into deeper understanding. Using AI-powered theme extraction and sentiment coding, it helps unlock the meaning behind open-ended responses, revealing insights that traditional analysis can miss.

By moving beyond words alone, SmartCloud provides a deeper understanding of open-ended responses and uncovers more value from every response.

Unlock deeper meaning with SmartCloud

Work smarter

Traditional open-end analysis often relies on predefined code frames that can introduce bias. SmartCloud uses AI-powered analysis to reveal implied meaning and provide insight into new, rich areas of understanding.

Move faster

Move from raw responses to meaningful insights in minutes. Instantaneous AI-powered extraction gets you from open-end data to valuable insights faster than ever, including producing customizable presentation-ready outputs.

Go deeper

SmartCloud goes beyond grouping words. It reads between the lines to capture themes, sentiment, and meaning. It delivers deeper, richer insights and helps researchers understand what consumers truly think and feel.

Effortlessly turn raw data into results

Extract key themes

SmartCloud quickly transforms unstructured responses into meaningful themes and emphasizes the insights that matter most.

Customize your output

Tailor themes, colors, fonts and visuals to match your reporting needs, and create outputs that fit your brand’s look, feel, and tone.

Share your results

Beautiful assets and a simple export function make it easy to communicate your insights clearly and align your stakeholders.

See SmartCloud in action

Discover the deeper meaning behind every response

Curious to see how SmartCloud transforms messy, unstructured open-end data into deep, valuable insights? Watch our short video to find out how AI-powered theme extraction and sentiment coding uncover deeper meaning and more valuable insights.

Toluna Unveils Breakthrough AI-Powered Open-End Analysis that Goes Beyond Words into Meaning.

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FAQs

SmartCloud is Toluna Start’s AI-powered solution for analyzing open-ended feedback. It uses generative AI to identify and group responses into meaningful themes, analyze sentiment, and generate AI Highlights that summarize key findings, helping researchers move from unstructured feedback to actionable insights faster.

SmartCloud can help analyze open-ended feedback across a wide range of research needs, from reactions to concepts, products, packaging, and advertising to brand perceptions, customer experiences, and broader consumer attitudes. It can be used wherever open-ended survey responses provide valuable context around what consumers think, feel, and why.

Traditional word clouds primarily identify frequently occurring words or phrases. SmartCloud analyzes the meaning of responses, allowing similar ideas expressed in different ways to be grouped into common themes. It can also identify sentiment within those themes, providing a deeper understanding of what consumers think and feel rather than simply showing which words appear most often.

Yes. SmartCloud automatically extracts themes from open-ended responses and, where relevant, classifies sentiment as positive, negative, neutral, or mixed. Sentiment is analyzed at the theme level, so a single response can contain multiple themes with different sentiments, providing a more nuanced view of consumer feedback.

Yes. Researchers remain in control of the analysis and can review the responses behind each theme, rename or merge themes, change which themes are assigned to responses, and adjust sentiment classifications. SmartCloud then updates the analysis to reflect those changes, combining the speed of AI with researcher oversight.

Yes. SmartCloud includes AI-powered Highlights, which automatically turn open-ended responses into concise, editable summaries of the key findings. Highlights complement the theme and sentiment analysis, helping researchers quickly understand what is emerging from the data and communicate the most important insights to stakeholders.

Yes. SmartCloud supports open-ended analysis across a wide range of markets and languages, making it suitable for global and multi-market research. It currently supports 54 cultures in Toluna Start, spanning major languages including English, Spanish, French, German, Portuguese, Arabic, Chinese, Japanese, Korean, Italian, Dutch, and others.

SmartCloud lets you explore the verbatim responses behind each theme, examine associated sentiment, and view results visually or in a structured table. SmartClouds can be added to Toluna Insights alongside other research findings and exported to PowerPoint, while underlying theme and sentiment data can also be exported to Excel for further analysis.

SmartCloud: Beyond words, into meaning

See meaning where others see data