Brand Track Express is a streamlined, future-ready brand evaluation solution delivering agile, cost-effective tracking. It helps brands move faster without sacrificing the rigor needed to make confident decisions that drive growth.
Brand Track Express is built on our proprietary EMP brand equity framework, validated against in-market performance. Designed to measure the proven drivers of brand growth, the framework provides reliable, actionable guidance to make brand decisions with confidence.
The EMP framework captures three proven drivers of brand growth:
These metrics are measured alongside brand funnel and brand imagery to provide a complete view of your brand health. This approach leverages the latest industry thinking, evidence, and modern marketing theories, and ensures that you get actionable results from your brand tracking.
Understand your brand performance at a glance with an intuitive dashboard designed to help you uncover insights that guide your brand strategy.
Brand Track Express is built on our validated, proprietary brand equity framework designed to measure the drivers of brand growth.
Streamline your brand tracking with agile, cost-effective tracking and get the insights you need without sacrificing rigor.
Access your brand tracking results in the dashboard within 48 hours of fieldwork completion and move from insights to action faster.
Leverage Toluna’s owned, unbiased panel for your brand tracking to get high-quality, reliable insights at speed.
Conversational AI tools ensure that you gain deeper, richer, more meaningful responses from participants.
Understand your brand tracking results instantly with Brand Track Express’ intuitive online dashboard, designed to help teams move from data to decisions quickly.
Measure the drivers of brand growth, including emotional resonance, mental availability, perceived effort, brand imagery, and core business KPIs, all in one place.
Explore your results in greater depth using the dashboard’s built-in analysis and crosstab tools, with easy export to Excel and PowerPoint for faster reporting and collaboration.
Brand Track Express delivers agile, action-ready brand equity insights designed to help you uncover opportunities and make smarter decisions, faster.
