Unlock brand growth with smarter brand intelligence. Toluna’s Brand Health & Growth solutions provide a robust, actionable view of brand performance, giving you a sharper view of today’s brand position and tomorrow’s opportunities.
Strong brands don’t just measure performance; they uncover the forces shaping it. The most successful brands are those that grow through a continuous understanding of how their brand is perceived and where new opportunities lie. Which is easier said than done in a fast-moving marketplace where consumers are constantly evolving. In this landscape, traditional brand tracking approaches often struggle to keep pace.
Toluna’s Brand Health & Growth solutions are designed to help brands stay ahead of change through continuous, actionable brand intelligence. Beyond tracking, our solutions help you identify emerging opportunities, enabling you to make swift, informed decisions that drive long-term growth.
Our solutions activate and amplify brand growth through survey-based tracking and digital signals:
Our powerful survey-based brand tracking solution that tackles the full ecosystem of brand influences. Leveraging advanced analytics and modeling, this solution provides comprehensive insight into the levers that influence consumer choice.
Our streamlined brand equity solution that tracks validated brand growth metrics at speed, without sacrificing rigor. Based on the same framework as Brand Track, this solution delivers brand equity results through an interactive dashboard, helping you make better brand decisions faster.
Our digital brand health measurement solution that analyzes consumer-generated content to assess brand perception, audience sentiment, and online reputation. Brand Signals delivers data-driven insights to strengthen brand strategy, optimize digital presence, and foster continuous improvement.
Brand Track offers a smart, modern approach grounded in contemporary marketing theory and empirical research to understanding brand equity performance. From full equity deep dives and ongoing pulse monitoring to annual brand health checks or periodic key metric checks, Brand Track offers a flexible approach, tailored to your needs and budgets.
Our brand tracking measurement framework is built on the latest and most influential thinking on brand growth and leverages advanced analytics modeling to provide comprehensive insights into the levers that influence consumer choice. The framework comprises three key components needed to tackle the full ecosystem of brand influences:
Emotional resonance: how strongly consumers connect with your brand
Mental availability: how easily your brand comes to mind in the moments that matter most
Perceived effort: how easy your brand is to find, access, and choose
Identify high-priority brand opportunities and focus investment and resources where they have the greatest impact.
Monitor the metrics that matter through intuitive dashboard reporting to guide your brand’s strategy and keep it on course.
Advanced modeling identifies the KPIs that will drive growth for your brand, as well as which levers to pull to influence them.
Prioritize the messages that connect to your brand growth objectives and KPIs.
Gain smart, academically grounded insights that are straightforward and easy to understand. Easily adopt our simple and intuitive framework in day-to-day decision making to drive brand growth.
A multi-tiered, customizable approach allows you to evolve your tracking program with ease as your business grows and changes, with modular add-ons to address different business questions.
Our consultants work with your brand and research teams to turn tracking data into clear decisions, practical recommendations, and measurable growth actions.
Consumer-generated content has taken an increasingly important role in shaping brand perception. Online conversations offer a rich source of insight into consumers’ experiences, needs, preferences, and behaviors. By tapping into these conversations, you can understand what drives digital brand perception, identify opportunities and risks early, and make more informed decisions to improve messaging, campaigns, experiences, and competitive positioning.
Brand Signals enables you to monitor, understand, and improve your brand’s digital performance by analyzing what consumers are saying about your brand, products, services, campaigns, and competitors online.
Measure and track your brand’s digital performance with a comprehensive brand health score
Benchmark against competitors to reveal your brand’s strengths and weaknesses and identify opportunities for growth
Take a deep dive into the nuts and bolts of your brand health score’s drivers: from campaigns and influencers to brand associations, product attributes, and more
Develop strategic and operational action plans to strengthen your brand positioning and maximize impact
Connect digital brand health with sales performance, survey-based metrics, and in-market data, enabling data-driven strategies that fuel growth and optimize marketing effectiveness
There are scores of social listening tools on the market, but their capabilities are limited to monitoring, and their data quality often falls short. Knowing what consumers are saying about your brand is one thing. Translating this information into meaningful action is something else entirely and requires high-quality, reliable data.
Brand Signals bridges this gap by transforming consumer-generated content into actionable recommendations so that you can refine your marketing strategy, strengthen brand positioning, and position your brand for lasting success.
High degree of actionability, through high-quality data and a clear, comprehensive understanding of your digital brand health.
Strategic growth intelligence, as Brand Signals is validated to predict future sales growth.
Faster decision making with near real-time results for timely, data-driven action.
Seamless integration with your survey-based equity tracker (Brand Track or other). Alternatively, you can use Brand Signals independently as your primary brand health tracker.
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