People & Audiences

Gain a comprehensive understanding of your consumers and market to unlock new opportunities for growth. We help you ignite what’s possible in your category with insights that drive successful decision making.

Know your audience.

Identify opportunities that keep you ahead.

What drives consumers’ purchasing decisions? Which gaps exist in your market? How can you effectively differentiate from the competition?

Answering these questions is key to making the right brand decisions and maximizing growth. That’s where our People & Audiences solutions can help. They’re designed to uncover the A to Z of your market – your audience, category, and competition – so that you’re equipped to craft strategies that convert.

Market Signals

Tap into the digital universe to uncover the conversations shaping consumer decisions. This AI-powered solution identifies white spaces by uncovering insights on consumer response, media impact, buyer profiles, and eCommerce performance.

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Market Explorer

Identify growth opportunities, monitor the competition, and scout out the consumer landscape with this cutting-edge solution. Leveraging Usage & Attitudes (U&A) and Habits & Attitudes (H&A) studies, Market Explorer helps you drive growth by developing a deep understanding of your target audience and market dynamics.

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Access authentic voices at scale with Market Signals

Gain a deeper understanding of your category landscape, consumer behaviors, and the emotions influencing decision making with Market Signals. This cutting-edge solution analyzes unprompted user-generated content across the digital universe to uncover the conversations shaping consumer decisions. Driven by AI and bolstered by human expertise, Market Signals analyzes conversations across all publicly available domains and platforms, including hard-to-reach sources, with the flexibility to look back as far as needed across any market or language.

The solution is grounded in around three pillars:

Human truth

Leverages unprompted content from social media, forums, and product reviews to inform strategies that fuel brand growth.

Decision intelligence

Augments automation and analytics with human analysis, insights and recommendations, allowing for more informed decision making.

Connected intelligence

Complements quantitative and/or qualitative solutions, providing a synergistic view of the category, consumers, products and brands.

Accelerate growth with Market Explorer

Fuel growth through actionable insights on your consumers, category, and competition with Market Explorer. This solution is designed to help you identify and prioritize growth opportunities, simplify decision making, and turn complex market realities into clear strategic action.

With Market Explorer, you benefit from:

Domain discovery

Kickstart innovation with an agile exploration of a new opportunity domain.

New market entry

Establish a roadmap for launch grounded in a foundational understanding of your market.

Reversing decline

Identify factors causing decline or limited growth and optimize for success.

Need sizing

Uncover innovation and communication opportunities by understanding needs

Segmentation

Identify, size, and bring actionable segments to life.

Persona Connector

Gain a multi-dimensional understanding of target personas with the help of advanced AI.

Move with confidence

Our solutions equip you with insights they can trust and act on with confidence. Here’s how:

Flexible modules that are centered on your unique business needs.

Holistic perspective with survey, qualitative, and/or user-generated content modules.

Collaboration – we work with you, as an extension of your team, throughout your growth journey.

Less guesswork, more growth

Our People & Audiences solutions are your gateway to a deeper, more dynamic understanding of consumers. Ready to uncover new opportunities and sharpen your strategic direction? Contact our team to get started.