Influence consumer decisions by understanding what influences choice across the consumer journey and optimizing product packaging to win at the shelf. Toluna’s Products, Packs & Experiences solutions help you drive sales by designing products and experiences that convert.
Consumers make decisions through a series of experiences and interactions with brands – sometimes long before they reach the shelf, other times right at the moment of purchase. Understanding what drives preference at each stage of the consumer journey is key to identifying opportunities to influence choice, strengthen brand appeal, and drive growth.
Packaging is often the final and most visible moment of influence. Great packaging does more than attract attention – it signals quality, communicates value, differentiates from competitors, and reinforces brand identity, all in a matter of seconds. Our solutions help you design packaging that win at the point of purchase. We help you uncover what shoppers notice, value, and respond to, enabling you to create strategies that win at the point of purchase.
From understanding consumer journeys and optimizing drivers of choice to create packaging that stands out on the shelf, our solutions help you identify opportunities to influence decisions and accelerate growth.
uncovers the touchpoints and drivers of purchasing decisions, enabling you to prime your product packaging strategy for success.
is an AI-powered digital qualitative solution that offers real-time feedback on current and early-stage packaging designs from consumers to identify cues for optimization.
is an AI-powered diagnostic of the visual power of your pack design, at a low cost and with results in 48 hours.
is our DIY packaging testing solution, available on Toluna Start for fast and affordable screening.
our flagship pack testing suite – with implicit, behavioral and visual modules from screening to validation leveraging virtual shelves.
Our solutions are designed to help you optimize every aspect of your packaging:
Go through the exploration, screening and validation stage of your new packaging designs with a flexible suite of solutions that meets your needs and constraints.
Benefit from state-of-the-art methodologies, like 3D virtual store simulations, AI eye tracking, implicit tests and granular visual feedback.
In-context results that are benchmarked against your current design, competitive context (shelf metrics and/or comparison with two key competitors) and our benchmark database (12,000+ cases).
Build on your results with meta-learning and best practice guidelines to systematically create more disruptive designs that accelerate growth: Your own visual library, general and category specific meta-learnings, workshops and additional resources like whitepapers and guides.
Want to do your own research? Run a custom survey on Toluna Start now.
