Custom Research

Research, your way

Next to our ready-made solutions, we’re equipped to design and carry out custom research based on your needs. With Toluna, you access a single source for all your market research needs. Our flexible service models enable you to carry out research the way you want – full-service, self-serviced, or somewhere in between.

We help clients research everything from customer value and pricing to Net Promoter Scores (NPS), whether quantitative, qualitative, or a combination.

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Why choose Toluna for your custom research?

Strategic

Build your brand’s performance with a team of experienced experts. We don’t just deliver reports – our goal is to keep your projects on track and ensure you get the insights you need.

Knowledgeable

Benefit from our deep practice expertise and capabilities, developed to make sure we meet the demands of every brief, no matter how complex.

Integrated

Harness a powerful array of research solutions, both qualitative and quantitative, and all fully integrated within the Toluna ecosystem.

Agile

Research with confidence alongside our agile team, who know that every brief is unique, and work with you to come up with the best plan for your budget and timing

Qualitative research as a center of excellence

Can’t find what you need in our ready-made quantitative solutions? We also have an extensive qualitative research team with hubs around the globe, ready to support you with any research you have in mind.

We help our clients build genuine connections, spark innovation, and grow their businesses through a deeper appreciation for people’s lived experiences. Data can feel overwhelming and often lacks the true answer of where to go next, but with qualitative research we can sharpen our understanding and make informed decisions.

The insights you need, when you need them

Gain a deeper, more human understanding of consumer and B2B decision making. We regularly assist clients with creative development/Big Idea research, early-stage packaging refinement, market and category attitudes, and understanding brand imagery and impact.

Using both classic face-to-face methodologies and an array of digital solutions, we work with you on a project design that fits your objectives, target audience, budget, and time frame. Our frameworks link to Toluna’s key metrics to allow for a seamless transition from qualitative to quantitative research.

Live synchronous methods

Our face-to-face research methods include focus groups, in-depth interviews, ethnography, workshops, and more.

Digital asynchronous methods

Our digital qualitative research includes mobile ethnography, ODB, and the work we do on the Toluna Start Qual platform.

AI in qualitative research

We have integrated AI into the Toluna ecosystem to accelerate our first-level analysis and create a more efficient process. We combine this with human analysis and interpretation, elevating insights to a strategic level of meaning and relevance. Our experts are always ready to guide your research and ensure you get the results you need.

Learn more about our AI approach

Explorer

Our Explorer solution is unique to the market, crossing the elusive bridge between qualitative and quantitative research with the enhancement of an AI agreement engine. This solution delivers detailed qualitative exploration and insights with the benefit of larger samples, to make an immediate impact and empower confident decision making.

“We found the Explorer tool to be a powerful way to quickly generate qualitative insights at scale. It gave us the capability to explore subtle nuances among a large audience in a fast, cost-effective way and is therefore perfect for those briefs that sit somewhere in-between a traditional quant or qual approach. The research we delivered was well received by our stakeholders who were engaged and excited by the platform. We intend to use IMMERSE again in future.”

Enterprise client

Ready to take your research to the next level?

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