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Innovative technology grounded in data and human expertise 

At Toluna, we combine advanced technology, human expertise, and years of first-party data to deliver faster, smarter solutions for our clients. From AI automation to platform engineering, the technology we use is designed to help brands move forward quickly and with confidence.  

Our technology is fueled by two key areas of innovation: 

Artificial Intelligence

We have integrated AI across the Toluna ecosystem to accelerate workflows, enhance insights, and improve the research experience through smarter automation and innovation. 

Platform engineering

Toluna Start is a scalable, cloud-native, API-first market research platform. It supports automation and collaboration to produce real-time insights through flexible and trusted methodologies.

Technology that powers confident decisions 

Faster insights with
AI-powered solutions

Our custom-built AI agents combine human expertise with consumer data to deliver fast, in-depth insights across creative testing, brand measurement, shopper behavior, and more. 

Quality data you can trust 

We continuously refine our technology and machine learning systems using expert guidance and real-world data, helping to ensure that your insights are accurate, reliable, and decision-ready. 

Modern data
visualization features

Turn complex insights into clear visual reports in our intuitive, customizable visualization platform. Our UX experts have designed it to allow you to access, explore, and act on your insights more efficiently. 

Innovation is at the core of Toluna Start 

Toluna Start delivers your insights through advanced, continuously evolving technology designed to support faster, smarter research. The platform is regularly enhanced with new capabilities that help you uncover deeper insights and make confident decisions faster. 

We continuously advance our technology by: 

  • Using our years of consumer data to strengthen and refine our AI models. 
  • Building smart AI agents that automate and improve human workflows to deliver faster and better insights. 
  • Combining multiple models, including open-source platforms and tools, to deliver the strongest possible performance. 
  • Increasing the scalability, representativeness, and reliability of our AI-fueled predictions. 

Toluna Start is regularly updated with a focus on: 

  • Scalable microservices architecture with multi-region deployment, API-driven customization and extensibility for seamless client integration, and high-throughput processing that handles trillions of answers per year. 
  • User-centric UI/UX design and research automation, including a completely modernized interface built on reactive frameworks (React). 

The technologies behind Toluna 

Our industry-leading teams build and optimize our platform using the following technologies: 

  • React 
  • Microfrontend 
  • Single-page applications 
  • Event-driven UI 

  • Miscroservice tribe-based architecture 
  • Document-based storage engines 
  • Data lake, Iceberg, dbt, Athena 
  • Python/.Netcore 
  • Lambda, Step Functions 
  • CI/CD pipeline 
  • Terraform infrastructure as code

  • OpenAI, Claude, Llama and others 
  • Bedrock, Hugging Face, LangChain
  • Transformers, vector search and RAG