Our Quality Center is your go-to hub for all things quality-related, providing DIY researchers with the resources they need to conduct reliable, insightful studies. Whether you’re looking for guidance on best practices in research design, details on how we ensure respondent quality, or a behind-the-scenes look at our technical processes, you’ll find everything you need right here.
Great research starts with strong foundations. In this section, you’ll find expert guidance on designing robust studies, crafting effective questions, and avoiding common pitfalls. From sampling strategies to bias mitigation, our cheat sheets share practical tips to help you gather high-quality, actionable insights.
In this document you can find all things survey design to ensure accurate data and engaged respondents aligned with ISO 20252.
From defining your target group to choosing the right sample size all the way to how our router matches respondents with your survey behind the scenes.
An overview of the checks recommended to ensure quality aligned with ISO 20252.
Reliable data depends on high-quality participants. We use a multi-layered approach to verify respondents, detect fraudulent activity, and minimize bias. Here, you’ll learn how we ensure the integrity of your responses, from our diversified recruitment via our ongoing panelist engagement all the way to our comprehensive fraud detection methods.
A more detailed look at QSphere, our comprehensive quality ecosystem
Our answers to ESOMAR’s 37 questions for research buyers
Learn more about our respondent recruitment and panel engagement
A lot happens behind the scenes to maintain data quality and platform reliability. This section demystifies the technical safeguards in place, including real-time quality checks and security measures. Get a closer look at how we optimize the research experience while keeping your data safe.
A summary of all the automated in-survey quality checks applied to your data
We are pleased that Toluna Start is ISO27001 certified, ensuring the highest level of data security for our platform
