The proven leader in ad testing

Your next win is hiding in the 90% of ads you’re not testing

Testing only 10% isn’t a strategy. It’s a constraint. Traditional methods make scalable ad testing unaffordable. ACT Instant AI removes that limit.

The proven leader in ad testing

25+ years ad testing experience

20,000+ digital ads tested

10,000+ TV ads tested

75,000+ research studies

Global Knowledge Partner

Limited ad testing costs more than you think.

Estimated annual spend on creative assets that are never activated

• WARC

of CMOs launched underperforming campaigns in the last 12 months

• Gartner

Revenue uplift from ads that test strongly pre-launch vs. untested ads

• Toluna

The brands pulling ahead of their competitors have already cracked the code of ad testing  at scale before media spend is wasted.

Is your ad testing approach holding you back?

The most complete ad testing suite in the market.

From AI-powered screening to full human validation, every solution is built on 25+ years of proven methodologies and real in-market, by-channel data.

ACT Instant AI

Innovative technology and end-to-end research platform that bring unparalleled flexibility, speed, and depth to your insights.

ACT Digital

Flexible solutions built to tackle today’s complex challenges across all phases of the insights journey and service models – from DIY to full service.

ACT TV

The gold standard in TV pre-testing. Trusted by global brands for decades.

Creative Guidance and Optimization

Dynamic expert servicing, tailored to your needs and supported by our dedicated team at every step.

ACT Instant AI: The Predictive Ad Performance Solution

How brands are testing more creative in more markets, across more channels with greater confidence, at the speed of AI.

ACT Instant AI uses Toluna Synthetic Personas to screen your creative against validated benchmarks and return a clear Breakthrough & Response scorecard. Fast enough to test every ad. Accurate enough to trust the results.