Potential for AI Financial Agent for Gen Alpha in Asia

Understanding Gen Alpha’s spending behaviour and exploring the potential need for AI-based intervention and guidance in their finances across Asia (as tested across Hong Kong, India, Philippines, Singapore, South Korea, and Japan).

The report unearths findings from a parent’s perspective on:

How and where their child is spending money and how are they guiding him/her
Level of openness of parent is to AI-powered intervention in their child’s finances
What the parent is okay to share with the AI Agent and what are their expectations, fears, and motivations from the agent

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