Webinar: Dressed for the algorithm – what consumer generated content reveals about fashion, value and speed

The pace-value paradox in fashion consumption (a social listening study)

Fashion consumption today is full of contradictions. Trends are moving faster, budgets are tighter, and sustainability concerns are growing, yet people are still buying.

Rather than buying less, many consumers are changing how they justify what they buy. From cost-per-wear logic to dupe culture and second-hand shopping, new narratives are helping purchases feel smarter, more responsible, and easier to defend.

This webinar explores how consumers rationalize fashion spending today, and what that means for brands’ pricing, positioning, and messaging.

What you’ll take away:

The new language of value, and how consumers define what feels “worth it” today

Cost-per-wear thinking as a key way consumers justify fashion purchases

Dupe culture, and why lower-cost alternatives feel increasingly acceptable

Trend fatigue signals emerging beneath fast-moving fashion cycles

What’s next for fashion brands in pricing, positioning, and communication