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Self-care vs family care: the gap shaping healthcare choices across Asia. 

Toluna conducted an online survey in May 2026 among adults aged 18+ across Taiwan, Philippines, and Thailand (n=100 per market) to explore the differences of self-care vs family care across these markets and how healthcare brands can adapt their playbook.

We’ve consolidated our findings into this 2-page infographic to give you actionable insights on: 

  • What drives family care decisions
  • How trust drivers differ across Taiwan, Thailand and Philippines
  • Practical playbook recommendations
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Download & dive in!