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Beyond Skin Deep:
The Rise of Ingredient-Led Beauty Innovation

A look at ingredients and their perceived benefits to inspire the next wave of beauty innovation.

Consumers already associate different ingredients with specific beauty benefits. These perceptions reveal broader benefit territories, cultural cues, and innovation opportunities that brands can use to inspire new formulations, formats, ingredient combinations, positioning, and communication.
 
Toluna conducted online research in July 2026 to map ingredient with perceived benefit across China, Taiwan, India and Indonesia (n=100 per market). Download the two-pager infographic for the key findings.

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