Every idea begins with a spark, a feeling; something instinctive before it becomes something structured. Turning that instinct into creative output that performs well and strengthens your brand requires more than traditional testing.
Modern marketing requires something sharper and more iterative – what we call creative intelligence: a continuous, system-level approach to testing and optimization.
Estimated annual spend on creative assets that are never activated
• WARC
of CMOs launched underperforming campaigns in the last 12 months
• Gartner
Revenue uplift from ads that test strongly pre-launch vs. untested ads
• TolunaThe brands pulling ahead of their competitors have already cracked the code of ad testing at scale before media spend is wasted.
BREAKTHROUGH
Attention – Are Viewers willing to watch the ad?
Memory – Will the message stick in the memory of viewers?
Your creative, in its natural habitat – TV, YouTube, TikTok, Instagram, Facebook and beyond. We measure real-world, natural engagement with your content before full exposure.
RESPONSE
Reaction – How well is the ad driving key perceptions?
Action – Is the ad stimulating action/engagement?
After viewing, we measure a variety of metrics such as likeability, credibility, relevance and differentiation – benchmarked against market and format specific norms – with open-ended feedback to understand why it works, all linked to brand interest and purchase intent.
Revenue uplift from ads that test strongly pre-launch vs. untested ads
Cost savings on media investment
Uplift in brand tracking KPIs for TV
From AI-powered screening to full human validation, every solution is built on 25+ years of proven methodologies and real in-market, by-channel data.
Innovative technology and end-to-end research platform that bring unparalleled flexibility, speed, and depth to your insights.
Flexible solutions built to tackle today’s complex challenges across all phases of the insights journey and service models – from DIY to full service.
The gold standard in TV pre-testing. Trusted by global brands for decades.
Dynamic expert servicing, tailored to your needs and supported by our dedicated team at every step.
Ever wonder how brands are testing more creative in more markets, across more channels with greater confidence, at the speed of AI?
This is how.
Test multiple creative variations simultaneously, with results in minutes
Validated KPIs delivered in one clear Breakthrough & Response scorecard
Explanatory diagnostics that reveal not just how ads perform, but why
Platform-specific benchmarks across TV, YouTube, TikTok, Meta, and more
See what creative intelligence could look like for your team.
What makes fast-screen creative break through? Six sharp insights drawn from 1,000+ tested ads on Meta.
We ran every Super Bowl ad through Creative Pre-Test Instant. Here’s what the data said, and how it compared to what audiences actually responded to.
The MMA SMARTIES set the standard for marketing excellence. Here are the six key takeaways from the 2025 Gold winners.
The brands pulling ahead on creative aren’t spending more. They’re testing smarter. Let’s show you what that looks like.
