Breakthrough AI-powered ad-testing that delivers validated, transparent results at the speed and scale that today’s business requires. Powered by Toluna’s industry-leading synthetic personas and integrated within Toluna Start, Creative Pre-Test Instant provides predictive ad testing that combines AI speed with proven accuracy.
Testing creative concepts no longer needs to be limited by time, scale, or quality concerns. Creative Pre-Test Instant delivers validated, decision-ready insights more than 120x faster than traditional testing, so you can test more ads, in more markets, across more channels, more often. Integrated within Toluna Start, our end-to-end research platform, it reveals not only how your ads perform, but why, with transparent best-practice checks, validations, and explain-why diagnostics.
Creative Pre-Test Instant is fueled by our unique synthetic personas. Built on first-party data from our global panel of 79+ million real consumers, these are not generic AI profiles or segment aggregates. Toluna’s synthetic personas are lifelike respondents with realistic histories, memory, and emotion, designed to mirror human behavior at scale.
Our synthetic personas are available across 12 markets and 10 languages and can be created with specific traits in real-time to reflect your audience. Delivering validated insights that are up to 90% accurate to traditional, human surveys, Creative Pre-Test Instant gives you the confidence to optimize your creative and the evidence you need to back up your decisions.
Creative Pre-Test Instant removes the limits of traditional ad testing, which is often constrained by cost, time, and market limitations. Combining Toluna’s synthetic personas with our validated benchmarks, it delivers clear, actionable results with a fast turnaround. Creative, marketing, insights, and research teams can test more ideas, validate more campaigns, and optimize creative strategies at the speed of AI, all while maintaining the rigor and reliability needed for confident decision-making.
Accelerate your ad testing with decision-ready results delivered more than 120x faster than traditional approaches.
Optimize your creative across TV, YouTube, TikTok, and social video with benchmarks validated against our database of thousands of ads.
Understand both how and why your ads perform with transparent diagnostics designed to support confident decision-making.
Make your budget go further, increasing testing frequency and scale without compromising data quality. Creative Pre-Test Instant provides results at one tenth of the cost of traditional testing.
Creative Pre-Test Instant is built on Toluna’s validated global benchmark database of thousands of ads. Every result is supported by best-practice checks and clear, ‘why-it-works’ diagnostics, so you know exactly what drives performance and where to optimize.
Make creative decisions with confidence and clarity based on 9 validated KPIs with a combined, benchmarked assessment of breakthrough and response delivered in one clear view.
Get decision-ready outputs in hours, not days. By harnessing the speed and scalability of AI, Creative Pre-Test Instant makes it possible to expand your testing to more creative, across more markets, at the speed and scale modern marketing demands.
Every test strengthens your creative intelligence. Creative Pre-Test Instant helps brands build a continuous learning system, turning every campaign into a foundation for smarter future decisions.
A scorecard for each ad tested, combining 9 validated KPIs into one clear view.
Breakthrough and response scores benchmarked against relevant ads by format.
Transparent results that reveal not just how ads performed, but why.
Actionable recommendations tailored to your campaign objectives.
Log in to Toluna Start and complete a simple project setup.
Each project supports one market, with a maximum of 10 ads and 200 completes.
Synthetic personas instantly evaluate ads against validated KPIs.
Results appear as a clear scorecard with explain-why diagnostics and actionable recommendations.
Contact us below for a demo, or log in to Toluna Start to start optimizing your creative at scale, at speed and with confidence.
