The Future of Healthcare is Preventive: Signals from Emerging Ingredient Trends

How can ingredient perceptions inspire the next wave of healthcare innovation?

Consumers already associate different ingredients with specific health benefits. These perceptions can help brands identify relevant needs and inspire new products, ingredient combinations, formats, and benefit-led messaging.

To uncover these associations, we surveyed adults in China, Taiwan, India, and Indonesia (n=100 per market) and consolidated the key findings in this two-pager infographic.

The Future of Healthcare is Preventive: Signals from Emerging Ingredient Trends

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