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Analytics and Insights that drive decisions

Get your data action-ready with real-time analytics, advanced reporting, and powerful visualization tools in Toluna Start. The Analytics and Insights tabs help teams uncover insights faster, communicate findings more effectively, and make confident decisions with ease. 

Toluna Analytics

Explore your data from every angle with flexible analytics, customizable reporting, and dashboards designed to accelerate decision-making. 

Analytics in action 

See how Toluna Start helps you explore, analyze, and share insights with confidence. From audience segmentation and KPI tracking for templated solutions, to customizable reporting and real-time dashboards, our analytics and reporting tools are designed to help you move from data to decisions faster. 

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Compare performance to proven benchmarks 

Access more than 225 norms across countries and categories for concept and pack testing. Compare performance against proven benchmarks to put results into context and make more informed product decisions. 

Toluna Insights

Transform analysis into compelling, shareable stories. Toluna Insights helps teams visualize findings, build presentation-ready reports, and communicate insights clearly to stakeholders. 

Bring your insights to life 

Communicate your findings clearly with styled charts, AI-powered SmartClouds, and intuitive, modern visualization tools. 

Tailor reports to your needs

Customize reports by repositioning charts, adding text and imagery, and tailoring outputs to tell the story behind your data. 

Share findings with confidence

Publish reports as secure webpages or export presentation-ready PowerPoints to confidently share with stakeholders. 

Smarter, faster insights

Toluna Insights offers powerful analysis and reporting tools that let you compare results faster, uncover deeper understanding, and communicate findings more effectively. 

Side-by-side: compare with clarity and confidence

Compare concepts, packs, ads, or claims side-by-side in a single view. With built-in significance testing and flexible reporting, Side-by-side helps teams evaluate results more efficiently and make confident decisions faster. 

Highlights: AI-powered summaries for smarter storytelling 

Highlights transforms open-ended responses into concise, editable summaries directly within SmartCloud. By helping teams quickly identify and communicate key themes, it saves time, improves clarity, and makes insight storytelling more effective. 

Beyond words, into meaning with SmartCloud 

Ready to turn your insights into confident decisions? 

From advanced analytics to AI-powered insight generation, Toluna Start gives teams the tools they need to uncover, communicate, and act on insights faster.