Get your data action-ready with real-time analytics, advanced reporting, and powerful visualization tools in Toluna Start. The Analytics and Insights tabs help teams uncover insights faster, communicate findings more effectively, and make confident decisions with ease.
Explore your data from every angle with flexible analytics, customizable reporting, and dashboards designed to accelerate decision-making.
Go beyond topline results with data weighting, sub-population analysis, filtering, and significance testing tools designed to help you uncover deeper insights.
Build custom tables, re-run banners, and drag and drop image and text items to create tailored reports that present your data the way you need.
See how Toluna Start helps you explore, analyze, and share insights with confidence. From audience segmentation and KPI tracking for templated solutions, to customizable reporting and real-time dashboards, our analytics and reporting tools are designed to help you move from data to decisions faster.
Access more than 225 norms across countries and categories for concept and pack testing. Compare performance against proven benchmarks to put results into context and make more informed product decisions.
Transform analysis into compelling, shareable stories. Toluna Insights helps teams visualize findings, build presentation-ready reports, and communicate insights clearly to stakeholders.
Communicate your findings clearly with styled charts, AI-powered SmartClouds, and intuitive, modern visualization tools.
Customize reports by repositioning charts, adding text and imagery, and tailoring outputs to tell the story behind your data.
Publish reports as secure webpages or export presentation-ready PowerPoints to confidently share with stakeholders.
Toluna Insights offers powerful analysis and reporting tools that let you compare results faster, uncover deeper understanding, and communicate findings more effectively.
Compare concepts, packs, ads, or claims side-by-side in a single view. With built-in significance testing and flexible reporting, Side-by-side helps teams evaluate results more efficiently and make confident decisions faster.
Eliminate repetitive navigation and evaluate results more efficiently from a single screen.
See multiple stimuli in a comprehensive table for clearer, more effective comparison.
Quickly identify patterns, differences, and winners to move from evaluation to action faster.
Tailor the view for each project by adding or removing stimuli and metrics as needed.
Export your results directly to PowerPoint or publish as a secure webpage for easy stakeholder sharing.
Quickly identify winning concepts, packs, ads, or claims and increase your speed-to-action.
Transform open-ended responses into structured, quantifiable data with your own custom code frames. Analyze feedback more efficiently, uncover trends at scale, and maintain consistency across studies, markets, and languages.
Apply your own predefined code frames to maintain consistency and align analysis with your research objectives.
Generate and refine codes with AI support to speed up analysis while reducing manual effort.
Review, adjust, and approve AI-generated coding to ensure results reflect your expertise and requirements.
Convert qualitative responses into structured data for easier reporting, comparison, and trend analysis.
Apply the same coding framework across studies, markets, and languages for more reliable comparisons.
Access Coding through the new Data Management tab, a central space to prepare and organize data before analysis.
Highlights transforms open-ended responses into concise, editable summaries directly within SmartCloud. By helping teams quickly identify and communicate key themes, it saves time, improves clarity, and makes insight storytelling more effective.
Quickly turn large volumes of open-ended feedback into clear, concise summaries.
Add Highlights directly into reports to create clearer, more compelling narratives.
Shape Highlights to your needs by reviewing, refining, and removing summaries.
Move beyond visualizations with text insights you can easily understand, quote, and share.
Go beyond surface-level feedback with AI-powered theme extraction and sentiment analysis. SmartCloud transforms open-ended responses into deeper understanding, helping teams uncover insights that traditional analysis can miss.
From advanced analytics to AI-powered insight generation, Toluna Start gives teams the tools they need to uncover, communicate, and act on insights faster.
