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Toluna QSphere: Data quality you can trust

Our experts, technology, and quality protocols work together to help ensure every insight is accurate, reliable, and decision-ready. Through Toluna QSphere, we combine advanced fraud detection, rigorous research practices, and intelligent automation to deliver trusted data and confident decision-making at scale. 

Quality built into every insight 

Toluna QSphere represents our holistic approach to data quality, combining state-of-the-art fraud detection, research best practices, and advanced technology. Through QSphere, we ensure we provide our clients with end-to-end trust in our data and processes. 

As part of our ongoing commitment to excellence, Toluna USA Inc. is proud to be ISO 20252 certified, the international standard for market, opinion, and social research. This certification reinforces our dedication to delivering reliable, high-quality insights you can trust.

Make decisions with confidence knowing that our dedicated team of experts ensures the quality of your insights every step of the way.

The foundation of reliable insights 

At Toluna, quality is at the heart of everything we do, because reliable insights start with trustworthy data. Our proactive, multi-layered approach ensures the integrity of your research at every stage. 

High-Quality Respondents
Cultivating authentic, engaged respondents

We use real-time device, behavior, and identity checks to ensure our respondents are authentic, engaged, and motivated beyond incentives alone. Our algorithms automatically flag and restrict low-scoring respondents and help to deliver accurate, representative, trustworthy insights. 

Learn more about our proprietary panel and partner network.

Research Best Practices
Raising the standard for research excellence

At Toluna, we’re relentless in our pursuit of research excellence. Our participation in industry-leading work groups continuously challenges and enhances our methodologies in research design, processes, and analysis. Continuous learning from aggregated internal data refines our best practice standards.

Intuitive Tools
Tools and guidance designed for success

Our AI solutions and algorithms are continuously quality checked, while built-in nudges, flags, and best-practice recommendations help guide successful project setup and execution. For those less familiar with research, we offer knowledge-sharing resources like cheat sheets, masterclasses, and tailored training. 

Advancing the future of research quality 

At Toluna, we bring a forward-thinking mindset to all that we do, and data quality is no exception. By collaborating with organizations across and beyond the research industry, we can explore new perspectives, challenge our way of thinking, and tackle data quality challenges, all to ultimately deliver trusted data.  

Examples include: 

Insights and perspectives on data quality 

AI and Data Quality: Navigating Risks and Embracing Opportunities in Market Research

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New Voices on AI: Part 2 of Our AI Q&A

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3 Books Every Researcher Should Read in 2025

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Don’t just take it from us – hear what our clients think:

“Toluna is a valued partner and we especially appreciate their collaboration in ensuring market leading data quality. Their client servicing is excellent; they are responsive, professional and reliable, making them our preferred global partner”

(System1, MR client, January 2025)

Research quality standards and resources 

eBook
Quality eBook

A more detailed look at QSphere, our comprehensive quality ecosystem

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ESOMAR 37
ESOMAR 37

Our answers to ESOMAR’s 37 questions for research buyers

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ESOMAR 20
ESOMAR 20

20 questions to help buyers of AI-based services for market research and insights

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ISO20252
Statement of Applicability

Explore our Statement of Applicability for ISO 20252 to understand how we meet industry standards and ensure quality in every project.

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ISO27001
ISO27001

We are pleased that Toluna Start is ISO 27001 certified, ensuring the highest level of data security for our platform

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ISO20252
ISO20252

Toluna USA, Inc. has achieved the ISO 20252 certification, marking our commitment to upholding the highest standards in data quality.

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