Our experts, technology, and quality protocols work together to help ensure every insight is accurate, reliable, and decision-ready. Through Toluna QSphere, we combine advanced fraud detection, rigorous research practices, and intelligent automation to deliver trusted data and confident decision-making at scale.
Toluna QSphere represents our holistic approach to data quality, combining state-of-the-art fraud detection, research best practices, and advanced technology. Through QSphere, we ensure we provide our clients with end-to-end trust in our data and processes.
Make decisions with confidence knowing that our dedicated team of experts ensures the quality of your insights every step of the way.
At Toluna, quality is at the heart of everything we do, because reliable insights start with trustworthy data. Our proactive, multi-layered approach ensures the integrity of your research at every stage.
Our proprietary global panel provides unparalleled visibility into respondent authenticity. We maintain a highly responsive and engaged audience and ensure that you get real opinions from real people.
Our global research specialists don’t just support ad hoc projects; they shape the methodological foundation behind all of our standardized solutions. They ensure that you receive rigorous, reliable results across every research need.
From AI-powered fraud detection and automated quality checks to research-enriching features like QProbe and SmartCloud, we build technology with researchers in mind. Every tool is continuously tested and refined to help ensure reliable insights.
Our commitment to quality speaks for itself. We now catch over 8% more survey attempts at the pre-survey stage compared to 12 months ago (Q1 ’25 vs Q1 ’26). That means less time spent cleaning data and more time uncovering insights that drive action.
We use real-time device, behavior, and identity checks to ensure our respondents are authentic, engaged, and motivated beyond incentives alone. Our algorithms automatically flag and restrict low-scoring respondents and help to deliver accurate, representative, trustworthy insights.
Learn more about our proprietary panel and partner network.
At Toluna, we’re relentless in our pursuit of research excellence. Our participation in industry-leading work groups continuously challenges and enhances our methodologies in research design, processes, and analysis. Continuous learning from aggregated internal data refines our best practice standards.
Our AI solutions and algorithms are continuously quality checked, while built-in nudges, flags, and best-practice recommendations help guide successful project setup and execution. For those less familiar with research, we offer knowledge-sharing resources like cheat sheets, masterclasses, and tailored training.
At Toluna, we bring a forward-thinking mindset to all that we do, and data quality is no exception. By collaborating with organizations across and beyond the research industry, we can explore new perspectives, challenge our way of thinking, and tackle data quality challenges, all to ultimately deliver trusted data.
Examples include:
Leveraging technology used by world leaders in finance, tech, and entertainment to detect fraudulent IP activity and stop it in its tracks.
Contributing to initiatives with industry bodies such as ESOMAR, the MRS, and the Insights Association to help shape best practices in research.
Don’t just take it from us – hear what our clients think:
(System1, MR client, January 2025)
