Claims Test Instant

Claims Test Instant: Broad, actionable insights in under an hour

Screen claims, ideas, flavors, product attributes, and brand messaging quickly and efficiently with Claims Test Instant. Powered by our validated synthetic personas, it delivers broader, decision-ready insights at lower cost and greater speed than traditional testing, helping teams move forward with confidence.

Screen more ideas without slowing down

Stop letting time, cost, or respondent fatigue limit your screening of claims, ideas, flavors, product attributes, and brand messaging. Powered by our validated synthetic personas, Claims Test Instant lets you measure up to five KPIs, with one MaxDiff exercise per KPI, in a single survey, all without worrying about respondent fatigue or confidentiality.

With five MaxDiffs, you can evaluate ideas holistically, from their ability to drive sales to their relevance, uniqueness, believability, and brand fit. Claims Test Instant delivers broad, actionable insights in under an hour so you can move from screening to decision with confidence.

Everything you need to screen with confidence

Broader insights in every survey: Measure up to five KPIs (with one MaxDiff exercise per KPI) in a single survey without respondent fatigue, and receive clear, holistic insights.

Fast, decision-ready results: Move from setup to insights in under an hour and accelerate test-and-learn cycles.

Efficient, affordable screening: Screen claims, ideas, flavors, product attributes, and brand messaging at a lower cost than with traditional testing.

Clear, actionable deliverable: Receive a structured report with AI-generated summaries and easy-to-interpret comparisons.

Secure and confidential: Proceed with confidence knowing that synthetic personas cannot share what they see, protecting your confidential ideas and innovation.

Start screening your claims

Powered by our validated synthetic personas

Claims Test Instant is fueled by our synthetic personas. Built on first-party data from our global panel of 81+ million people, these are not generic AI profiles. They are lifelike respondents with realistic histories, memory, and emotion, designed to mirror human behavior at scale.

This results in more than one million human-like respondents, available across multiple markets and languages to provide human-like insights at speed. Claims Test Instant gives you the confidence to optimize your creative, and the evidence you need to back up your decisions.

From easy, self-service setup to decision-ready insights

Claims Test Instant streamlines the screening process, from a quick and easy setup to your actionable report.

Each project supports one culture, with testing of 8–40 items. Include a screener question to ensure you reach category buyers. Measure up to 5 KPIs, with one MaxDiff exercise per KPI.

Synthetic respondents instantly test your items using our Toluna Start MaxDiff algorithm

Results appear in Toluna Insights as a clear scorecard, with decision-ready insights and actionable recommendations.

FAQs

Claims Test Instant is Toluna’s AI-powered solution for quickly screening and prioritizing claims, ideas, flavors, product attributes, features, reasons-to-believe (RTBs), and brand messaging. Each study is completed by a sample of Toluna Synthetic Personas that meet your audience criteria, evaluating your items across your selected KPIs to help identify the strongest performers and support faster, data-backed decisions.

Each Claims Test Instant study can evaluate between 8 and 40 items. These can include claims, ideas, flavors, product attributes, features, RTBs, or messaging statements, making the solution well suited to screening and prioritizing larger sets of options efficiently.

Claims Test Instant can measure up to five KPIs in a single study, using a MaxDiff exercise for each KPI to produce a differentiated rank order of the items tested. Available measures include Purchase Intent, Importance, Relevance, Appeal, Preference, Uniqueness, Likely to Subscribe, Brand Fit, and Believability, helping you clearly identify which items perform strongest across the dimensions most relevant to your objectives.

Claims Test Instant supports demographic targeting based on age, gender, and socioeconomic level or income, alongside a category-level screener to reach relevant category users, purchasers, consumers, or considerers.

Claims Test Instant delivers results in under an hour, helping teams move quickly from screening to decision-making and accelerate test-and-learn cycles. Results are provided through Toluna Insights in a clear, structured report designed for quick interpretation.

Claims Test Instant provides an automated report showing how each tested item performs across your selected KPIs. It includes an AI-generated narrative summary, comparative performance tables, KPI-specific rankings, and an overall cross-performance summary, making it easy to identify the strongest and weakest items and share the findings.

Claims Test Instant is ideal when you need to quickly screen and prioritize multiple claims, ideas, flavors, product attributes, features, RTBs, or messaging options before deciding which to take forward. It is particularly useful during early development and rapid test-and-learn cycles, when you want to compare a larger set of options efficiently before further refinement or validation.

Claims Test Instant: Broad, actionable insights in under an hour