Screen claims, ideas, flavors, product attributes, and brand messaging quickly and efficiently with Claims Test Instant. Powered by our validated synthetic personas, it delivers broader, decision-ready insights at lower cost and greater speed than traditional testing, helping teams move forward with confidence.
Stop letting time, cost, or respondent fatigue limit your screening of claims, ideas, flavors, product attributes, and brand messaging. Powered by our validated synthetic personas, Claims Test Instant lets you measure up to five KPIs, with one MaxDiff exercise per KPI, in a single survey, all without worrying about respondent fatigue or confidentiality.
With five MaxDiffs, you can evaluate ideas holistically, from their ability to drive sales to their relevance, uniqueness, believability, and brand fit. Claims Test Instant delivers broad, actionable insights in under an hour so you can move from screening to decision with confidence.
Broader insights in every survey: Measure up to five KPIs (with one MaxDiff exercise per KPI) in a single survey without respondent fatigue, and receive clear, holistic insights.
Fast, decision-ready results: Move from setup to insights in under an hour and accelerate test-and-learn cycles.
Efficient, affordable screening: Screen claims, ideas, flavors, product attributes, and brand messaging at a lower cost than with traditional testing.
Clear, actionable deliverable: Receive a structured report with AI-generated summaries and easy-to-interpret comparisons.
Secure and confidential: Proceed with confidence knowing that synthetic personas cannot share what they see, protecting your confidential ideas and innovation.
Claims Test Instant is fueled by our synthetic personas. Built on first-party data from our global panel of 79+ million people, these are not generic AI profiles. They are lifelike respondents with realistic histories, memory, and emotion, designed to mirror human behavior at scale.
This results in more than one million human-like respondents, available across multiple markets and languages to provide human-like insights at speed. Claims Test Instant gives you the confidence to optimize your creative, and the evidence you need to back up your decisions.
Claims Test Instant streamlines the screening process, from a quick and easy setup to your actionable report.
Log in to Toluna Start and complete a simple project setup.
Each project supports one culture, with testing of 8–40 items. Include a screener question to ensure you reach category buyers. Measure up to 5 KPIs, with one MaxDiff exercise per KPI.
Synthetic respondents instantly test your items using our Toluna Start MaxDiff algorithm
Results appear in Toluna Insights as a clear scorecard, with decision-ready insights and actionable recommendations.
Claims Test Instant delivers broader, actionable insights in under an hour, helping you screen more ideas, move faster, and make data-backed decisions. Reach out below for a demo, or log in to Toluna Start to start screening with confidence.
