Toluna Start

Everything you need for faster, confident decision-making

Toluna Start combines powerful technology, flexible service options, and a vast global panel to deliver faster insights and enable confident decisions.

Platform

One ecosystem for all your research

Toluna Start supports every stage of the research journey in a single, unified platform, eliminating the need to switch between tools and workflows. AI-driven automation, real-time results, and modern analytics help you move faster while maintaining rigor and control.

Service

Flexible service, proven expertise

Whether you prefer a self-service approach or end-to-end support, Toluna Start supports the way your team works. Leverage more than 25 years of market and consumer research expertise through guided, automated solutions or full-service support from our experts.

Panel

Global panel, instant answers

Access Toluna’s deeply profiled global panel of 81+ million consumers across 70 markets, ready to provide real-time data for your research. For additional speed and scale, choose our 1 million+ validated synthetic personas, built on first-party data from our panel.

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AI fuels every step of your research

AI is embedded throughout Toluna Start to help you scale your research, simplify survey setup, accelerate analysis, and enhance quality. From reaching the right audiences and launching across markets to capturing richer responses and turning data into insights, AI helps you move faster and make more confident decisions.

Reach your audience

Benefit from our efficient synthetic personas, bringing speed and scale to ad testing with Creative Pre-Test Instant and to claims, flavors and brand messaging testing with Claims Test Instant.

Woman using a smartphone with AI-powered survey translation, illustrating Toluna AI Auto-Translate for multi-market research.

Set up surveys faster

Take the manual effort out of multi-market research with AI Auto-Translate. Translate surveys across multiple cultures in minutes, using our in-house, proprietary AI tool built specifically for research.

Toluna QProbe, a generative AI-powered survey tool, generating tailored follow-up questions to improve open-ended responses and consumer insights.

Get richer responses

Unlock more value from open-ended questions. QProbe prompts respondents to clarify and expand their answers in real time, capturing richer feedback and deeper insights.

Toluna SmartCloud, an AI-powered open-end analysis tool, using sentiment coding and theme extraction to identify meaningful consumer insights.

Trust your results

SmartCloud automates theme and sentiment coding, Highlights surfaces key takeaways, and AI-driven fraud detection and quality checks help protect data integrity throughout Toluna Start.

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Built for faster, smarter research

From survey design and advanced methodologies to real-time analytics and qualitative research, Toluna Start provides the tools to tackle a wide range of research challenges in one connected platform.

By researchers, for researchers

Every feature in Toluna Start is designed to simplify workflows, accelerate analysis, and help teams uncover insights more efficiently.

Powerful, intuitive design tools

Create surveys quickly and easily with our drag-and-drop survey builder or choose from proven automated solutions to get started faster.

Flexible methodologies

Experience advanced methodologies, deep domain expertise and features like timed exposure, heatmaps, and text highlighter.

Real-time insights and analytics

Monitor results in real-time through interactive dashboards and Infoboards. Explore further with advanced analytics and modern visualization tools.

Bring quant and qual together

Combine quantitative and qualitative research, before or after fieldwork, to deepen understanding, validate results, and make confident decisions.

One platform, countless solutions

With a single log-in, you gain access to a connected portfolio of research solutions designed to help you make confident business decisions.

People & Audiences

Gain a deeper understanding of your consumers, market, and competitive landscape. Uncover the needs, behaviors, perceptions, and opportunities that shape decision-making and unlock growth.

Ideas, Claims & Concept

Screen, refine, and validate ideas before they go to market. Identify the concepts, claims, and innovations most likely to resonate with consumers so you can invest with confidence and maximize commercial potential.

Products, Packs & Experiences

Optimize the products, packaging, and experiences that influence purchase decisions. Understand what shoppers notice, value, and respond to across the consumer journey and at the point of purchase.

Creative & Campaigns

Build stronger advertising and maximize campaign impact. Test creative ideas before launch, measure performance in-market, and develop the creative intelligence needed to improve results.

Brand Health & Growth

Track, measure, and strengthen your brand over time. Understand brand health and perception, identify opportunities for growth, and make informed decisions that build long-term value.

Custom Research

Address unique business challenges with tailored research solutions. Our experts work with you to design the right approach, delivering insights that support confident decision-making.

Qualitative Research

Go beyond what consumers do to understand why they do it. Uncover the motivations, emotions, and behaviors behind decision-making through rich qualitative research and expert moderation.

FAQs

Toluna Start is Toluna’s end-to-end, AI-powered market research platform, bringing survey design, audience access, fieldwork, analysis, and reporting into one connected ecosystem. You can run research yourself using flexible tools and automated solutions, reach consumers through Toluna’s global panel, synthetic personas, or your own audience, or access expert support for more complex research needs.

Toluna Start supports a wide range of quantitative and qualitative research needs. You can explore consumers and markets; test ideas, concepts, claims and messaging; optimize products, packaging and experiences; evaluate advertising and campaigns; track brand health and growth; and conduct custom research for more specific business questions.

Toluna Start brings together research technology, a global panel, quantitative and qualitative capabilities, AI-powered tools, and automated research solutions, with Toluna’s research experts available to provide guidance and hands-on support when needed. This connected approach means you can manage different research needs and ways of working within the same ecosystem rather than relying on separate platforms and providers.

Yes. Toluna Start supports different ways of working, from self-service custom surveys and automated research solutions to expert-supported and full-service research. This gives you the flexibility to choose the approach and level of support that best fit each project.

Yes. Toluna Start supports both single-market and multi-market research, helping you manage studies across countries within a connected workflow. With global audience reach, centralized research tools, and built-in AI Auto Translate, you can streamline multi-market research while maintaining consistency across markets.

Toluna Start provides integrated access to Influencers by Toluna, Toluna’s deeply profiled global panel of more than 81 million consumers across 90+ markets. You can target audiences using demographic and profiling criteria, and you can also conduct research using your own sample.

AI is embedded throughout Toluna Start to help accelerate research and analysis while maintaining researcher control. Capabilities include Synthetic Personas for selected research solutions, QProbe for richer open-ended responses, SmartCloud for automated theme and sentiment analysis, AI-assisted coding, AI Auto-Translate for faster multi-market research, automated summaries, and AI-driven quality and fraud detection.

Toluna Start provides real-time results alongside tools for filtering, significance testing, subgroup analysis, data weighting, visualization, and reporting. AI-powered tools can also help analyze open-ended responses, identify themes and sentiment, and generate summaries of key findings. The Toluna Insights tab brings these outputs together to help you explore results and create stakeholder-ready reports.

Yes. Toluna Start brings quantitative and qualitative research into one connected ecosystem. Toluna Start Qual can be used before, alongside, or after quantitative research to explore consumer motivations, emotions, and behaviors in greater depth and add richer context to quantitative findings

Toluna Start is designed for research, insights, marketing, and product teams, as well as agencies and other organizations that need consumer insights. Its combination of self-service tools, automated solutions, and expert support means it can accommodate both experienced researchers and teams looking for more guidance.