Introducing QProbe, Toluna’s generative AI-powered probing feature, designed to improve vague, incomplete, and superficial answers to open-ended survey questions. It automatically asks relevant follow-up questions that provide richer context, deeper understanding, and more valuable insights from every response.
Using dual layers of AI, QProbe identifies insufficient responses to open-ended survey questions and crafts personalized follow-up questions to prompt for more detail. By interpreting the associated image and video stimuli, QProbe can create more relevant follow-ups and gather more meaningful responses.
QProbe has demonstrated its success, prompting more detailed and nuanced responses in 65-90% of use cases. By helping to uncover deeper, broader human insights, it helps brands make better, more confident decisions.
QProbe is also available in Toluna Start Qual, where it not only provides the above benefits, but acts as a powerful moderation assistant. QProbe automates the probing of participant comments in qualitative research and frees moderators to focus on higher-value analysis and interpretation.
QProbe addresses vague or incomplete responses by generating personalized follow-ups that uncover greater nuance, context, and clarity. It ensures you receive richer, more consistent answers to your open-ended questions.
QProbe is designed to enhance the quality and depth of open-ended responses. It provides researchers with richer, more meaningful feedback than typical responses to open-ended questions.
QProbe can be applied to quantitative or qualitative research whenever written responses are collected, whether self- or full-service. Easy to deploy and available across 60 countries, it can be scaled to your research needs.
QProbe can be seamlessly combined with SmartCloud in Toluna Start to uncover deeper layers of insights. By applying sentiment coding and theme extraction SmartCloud helps to reveal patterns and perspectives that can be hard to spot in open-end responses. Together, QProbe and SmartCloud offer smarter, more powerful analysis, helping to uncover more meaningful insights.
QProbe and SmartCloud are part of Toluna’s growing suite of innovative AI-powered solutions and tools. Learn more about our AI vision and strategy here.
Toluna Unveils QProbe: A Revolutionary AI-Powered Tool Introducing Conversational Research to Enhance Open-Ended Survey Responses.
Get in touch to learn how QProbe can provide stronger insights and help you make more confident decisions.
