Tap into the perspectives of 81 million consumers around the world to fuel your research. Our global community is built on authentic engagement and real-time participation, giving brands access to the human insights they need to make confident decisions, faster.
Influencers by Toluna connects brands directly with the consumers who matter most. Toluna’s community-first approach is what sets us apart when it comes to the respondent experience. We carefully recruit and nurture participants from around the world to build lasting relationships based on trust, engagement, and mutual benefit.
Through ongoing communication, recognition, and community participation, we have created an active and responsive global network of consumers who are invested in sharing their opinions. The result is richer feedback, stronger engagement, and more reliable insights for our clients.
With panel members spanning more than 90 markets, Influencers by Toluna gives you access to diverse perspectives and real-time consumer intelligence from around the globe. More than 25 years after creating our first social voting community, we use our expertise to help brands reach the right audiences and uncover the insights that drive confident decisions.
Toluna goes beyond industry standards to ensure the quality of our data and insights. We leverage advanced fraud detection technology used by world leaders in Finance, Tech, and Entertainment to detect and prevent unwanted activity.
Our members are more than survey respondents. Through ongoing engagement, community initiatives, and recognition programs, they become part of a global community where their voices are heard, valued, and rewarded.
Using advanced technologies, we continuously enrich member profiles through both reported and observed data. With cutting-edge software, we can accurately chart a consumer’s journey across the online world.
Diversity, equity, and inclusion are fundamental to how we build and manage our community. Not only does this provide our clients with a true representation of their target audience, but it also fosters engagement within our panel.
Our community is built on trust, engagement, and meaningful participation. Hear directly from the people who share their opinions and help brands make more confident decisions every day.
“I love that I can share my opinion and actually have an influence on the product or service and it is truly satisfying to see the result and know that I was part of it!”
Our panel members can easily access our Influencers community via mobile app or desktop, making it easy for you to connect with consumers wherever they are. They are always ready to provide the feedback you need, at home or on-the-go. Influencers by Toluna helps you reach the right audience and gather trusted consumer perspectives whenever you need them.
Discover the scale, diversity, and targeting capabilities of the Influencers by Toluna community through our selection of panel books.
Learn more about our respondent recruitment and panel engagement
From media habits to household details, our panelists have over 350+ profile points that you can tap into.
Our answers to ESOMAR’s 37 questions for research buyers
Understand our Social Classification definitions and algorithms.
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Learn about key profile points from this unique generation.
Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.
