Toluna Synthetic Personas combine the speed and scale of AI with the depth of real human intelligence. Built from anonymized first-party data from our global panel of more than 79 million people, they help brands uncover consumer intelligence and make confident decisions, faster.
Toluna Synthetic Personas are not generic AI-generated profiles or segment averages. Built from anonymized first-party data sourced from our global panel of more than 79 million people, they are lifelike respondents designed to reflect real-world demographic and behavioral characteristics.
With realistic histories, consistent memory, and human-like reasoning, each persona can evaluate a wide range of research stimuli, including text, images, audio, and video. This helps brands test and learn across diverse use cases while better understanding how consumers may think, feel, and respond.
In today’s competitive, fast-moving landscape, brands need answers quickly, but not at the expense of rigor. You canโt afford to choose between speed, scale and quality, and with our synthetic personas you no longer have to.
Our powerful synthetic personas are available across multiple markets and languages*, giving brands access to consumer intelligence at unprecedented speed and scale. Available on demand and ready to match your precise sample requirements, our personas help teams test, learn, and iterate faster while maintaining the confidence needed for informed decision-making.
Our synthetic personas are already helping brands accelerate testing, screening, and decision-making across a growing range of research applications. Integrated into Toluna Start, they deliver trusted insights faster and at greater scale.
Ad testing that keeps you ahead
Optimize creative across multiple channels with confidence. Creative Pre-Test Instant combines synthetic personas with validated benchmarks to deliver ad testing results more than 120x faster than traditional human testing.
Broader screening in under an hour
Screen claims, ideas, flavors, product attributes, and brand messaging efficiently with synthetic personas. Claims Test Instant delivers broader, decision-ready insights at lower cost and greater speed than traditional testing.
Reach out below toย exploreย how our synthetic personas can help your team test faster, scale research, and make more confident decisions.ย
