Introducing QProbe, Toluna’s generative AI-powered probing feature.
Designed to limit vague, incomplete, and superficial answers from
open-ended survey questions, QProbe amplifies the value of
insights generated.
Leveraging dual layers of AI, QProbe identifies insufficient answers to quantitative open-ended questions and crafts personalized follow-up questions to gain more detail. The image or video stimulus linked to each question is read and interpreted by QProbe to provide extra context for the follow-up prompting.
QProbe has demonstrated an average success rate in delivering more detailed and nuanced responses in 65-90% of use cases. By providing you with a new level of depth and breadth of insights, QProbe empowers you to make better business decisions.
QProbe is also available in Toluna Start Qual, where it not only provides the above benefits, but acts as a powerful moderation assistant. QProbe automates the probing of participant comments in qualitative research and frees moderators to focus on more complex tasks and analysis.
QProbe tackles the issue of vague or incomplete respondent answers by probing for more nuance, granularity, and clarification with personalized follow-up questions. As a result, you benefit from more in-depth insights at a more consistent level across survey respondents.
At Toluna, we’re dedicated to delivering unparalleled survey and respondent quality, and QProbe is a testament to that. It’s designed to provide you with more insightful data than traditional open-ended responses.
QProbe can be applied to quantitative or qualitative research that elicits written responses or comments from participants, whether (assisted) DIY or full service. It’s scalable, easy and quick to apply, and available across 37 countries.
QProbe can easily be coupled with SmartCloud on Toluna Start to uncover deeper layers of insights. SmartCloud leverages sentiment coding and theme extraction to provide you with a comprehensive picture of insights that may otherwise remain hidden with open end responses. Combined with QProbe, the two tools offer smarter, more powerful analysis.
QProbe and SmartCloud are part of Toluna’s growing suite of trailblazing AI-powered solutions and tools. Learn more about our AI vision and strategy here.
Toluna Unveils QProbe: A Revolutionary AI-Powered Tool Introducing Conversational Research to Enhance Open-Ended Survey Responses.
Contact us to get started today.
