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Introduction Most brand-growth theories are built around attention, memory and availability. However,
What synthetic personas teach us about great advertising How do you know if your advertising will truly work? In
Monday, 22 June 2026, Sydney. Toluna is pleased to announce the appointment
Consumers are increasingly turning to AI to help them make decisions. Not
While fewer people are watching traditional TV, the biggest screen in the
AI has transformed markets across the board, and retail is no exception. In part 1 of this
Did you know television ads earn nearly three times more watch-time than social reels? This tells
Media is constantly evolving. There’s never a dull moment, with a new “next big thing” always around
LONDON, March 3, 2026 – Toluna, the global insights leader, today announced
Toluna Synthetic Personas can do more than generate answers. They can reflect a broad range
In the age of endless scrolling and fleeting attention spans, impactful marketing
Digital transformation is fundamentally reshaping the online shopping landscape. With endless options
