The Plant-Based Food & Beverage Revolution in the Middle East.

Discover the results of our UAE and KSA survey where we seek to understand how the plant-based category is evolving.
The Plant-Based Food & Beverage Revolution in the Middle East.

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The objective of this study launched in UAE and KSA was to understand how the plant-based product category is shaping up in the Middle East and to identify key factors and barriers so that brands can adapt their strategies to compete effectively in the current uncertain times.

  • Methodology: Quantitative online surveys among Toluna panellists

  • Fieldwork: September 27 to 29, 2022

  • Sample: 550 UAE consumers, 452 KSA consumers

  • Target audience: 18-45 years old, males and females, key decision makers of household grocery shopping

About Toluna MEA

Toluna is a leading digital market research company, enabling quick and cost-effective consumer insights.

  • Toluna has proprietary online panels in 70+ markets with 40 M+ highly engaged consumers.

  • Our team of 2,800 out of 24 offices delivers around 40,000 projects annually to many Fortune 500 companies (i.e. NBC Universal, BBC, Publicis Group, Dentsu, The Boston Consulting Group, Samsung, Qatar Airways, etc.).

  • Toluna Start makes it possible to obtain data from an N=1000 sample size within half a day in many countries. Fieldwork is monitored in real-time and our automated dashboards enable our clients to derive insights at the moment.

  • We offer custom market research services with the flexibility to meet your project-based needs (i.e. questionnaire design, survey programming & hosting, sampling, analysis, reporting, etc).

About Toluna MEA
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