Our Solutions

From understanding people and markets to optimizing products, campaigns, and brands, our solutions portfolio is built on 25+ years of research expertise and ground-breaking AI to deliver both speed and confidence, transforming insight into advantage at every stage of the decision journey.

◆Amplify

What drives growth

Solutions to help you compound brand growth through continuous learning

◆Activate

What works

Solutions to help you activate based on granular audience intelligence

Brand &In-MarketGrowth

AdvantageGo-to-MarketInnovation &

◆Ignite

What’s possible

Solutions to rapidly surface emerging signals, opportunities, and creative territories

◆Design

What will win

Solutions to pressure-test and sharpen what will truly connect and resonate

◆Amplify

What drives growth

Solutions to help you compound brand growth through continuous learning

◆Activate

What works

Solutions to help you activate based on granular audience intelligence

Brand &In-MarketGrowth

AdvantageGo-to-MarketInnovation &

◆Ignite

What’s possible

Solutions to rapidly surface emerging signals, opportunities, and creative territories

◆Design

What will win

Solutions to pressure-test and sharpen what will truly connect and resonate

Explore our solutions

Our solutions span the full spectrum of brand and consumer understanding:

People & Audiences

Understand the people and market forces driving growth

Gain a deeper understanding of your consumers, market, and competitive landscape. Uncover the needs, behaviors, perceptions, and opportunities that shape decision-making and unlock growth.

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Ideas, Claims & Concepts

Bring stronger innovations to market with confidence

Screen, refine, and validate ideas before they go to market. Identify the concepts, claims, and innovations most likely to resonate with consumers so you can invest with confidence and maximize commercial potential.

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Products, Packs & Experiences

Increase conversion and win more purchase decisions

Optimize the products, packaging, and experiences that influence purchase decisions. Understand what shoppers notice, value, and respond to across the consumer journey and at the point of purchase.

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Creative & Campaigns

Maximize advertising effectiveness and campaign impact

Build stronger advertising and maximize campaign impact. Test creative ideas before launch, measure performance in-market, and develop the creative intelligence needed to improve results.

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Brand Health & Growth

Build a stronger brand and unlock long-term growth

Track, measure, and strengthen your brand over time. Understand brand health and perception, identify opportunities for growth, and make informed decisions that build long-term value.

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Custom research

Get the answers you need and move forward with clarity

Qualitative or quantitative; full-service to DIY – no matter the research need, we’re here to help. Our flexible service models help you move forward with the confidence and clarity to make impactful decisions.

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Agile self-serve research with Toluna Start

Prefer to run research yourself? Our industry-leading end-to-end platform Toluna Start brings together everything you need to conduct agile research in one seamless experience. With a single log-in, you can access our solutions, design studies, reach the right audiences, and more – all in one platform.

Discover Toluna Start