From question to confident decision in one AI-powered research platform
Design studies, reach the right audiences, analyze results, and create stakeholder-ready reports, all in a single platform. Toluna Start brings together powerful technology, expert support, and a global panel in one connected research ecosystem.
Toluna Start combines powerful technology, flexible service options, and a vast global panel to deliver faster insights and enable confident decisions.
Toluna Start supports every stage of the research journey in a single, unified platform, eliminating the need to switch between tools and workflows. AI-driven automation, real-time results, and modern analytics help you move faster while maintaining rigor and control.
Whether you prefer a self-service approach or end-to-end support, Toluna Start supports the way your team works. Leverage more than 25 years of market and consumer research expertise through guided, automated solutions or full-service support from our experts.
Access Tolunaโs deeply profiled global panel of 79+ million consumers across 70 markets, ready to provide real-time data for your research. For additional speed and scale, choose our 1 million+ validated synthetic personas, built on first-party data from our panel.
AI is embedded throughout Toluna Start, to help you scale your research, accelerate analysis, and enhance quality. From audience access and survey setup to open-ended analysis and reporting, AI helps you move faster and make more confident decisions.
Benefit from our efficient synthetic personas, bringing speed and scale to ad testing with Creative Pre-Test Instant and for claims, flavors and brand messaging testing with Claims Test Instant.
Unlock more value from open-ended questions. QProbe prompts respondents to clarify and expand their answers in real time, capturing richer feedback and deeper insights.
SmartCloud automates sentiment coding and theme extraction for deeper understanding, while AI Highlights transforms responses into concise, shareable summaries.
AI-driven fraud detection and quality checks are embedded throughout Toluna Start to protect data integrity and ensure reliable results.
From survey design and advanced methodologies to real-time analytics and qualitative research, Toluna Start provides the tools to tackle a wide range of research challenges in one connected platform.
Every feature in Toluna Start is designed to simplify workflows, accelerate analysis, and help teams uncover insights more efficiently.
Create surveys quickly and easily with our drag-and-drop survey builder or choose from proven automated solutions to get started faster.
Experience advanced methodologies, deep domain expertise and features like timed exposure, heatmaps, and text highlighter.
Monitor results in real-time through interactive dashboards and Infoboards. Explore further with advanced analytics and modern visualization tools.
Combine quantitative and qualitative research, before or after fieldwork, to deepen understanding, validate results, and make confident decisions.
With a single log-in, you gain access to a connected portfolio of research solutions designed to help you make confident business decisions.
Book a demo to explore how Toluna Start brings together powerful technology, expert support, and a global panel in one connected research ecosystem.
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