Toluna Global Consumer Barometer

Ongoing study featuring insights from over 16,000 consumers in 19 markets across the world on topics including behavioral changes in response to rising costs, the state of consumer health and well-being, and the role of brand values.

Featured Report

Toluna Global Consumer Barometer: Wave 24

Learn how 17,000 consumers across 20 markets are responding to global uncertainty and the cost of living in early 2024.

Toluna Global Consumer Barometer: Wave 24

Markets Studied

Australia, Brazil, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Singapore, Spain, Thailand, UAE, United Kingdom, United States

2024

Wave 23

Discover the findings of our wave 23 study.

2023

Wave 22

Discover the findings of our wave 22 study.

2023

Wave 21

Discover the findings of our wave 21 study.

2023

Wave 20

Discover the findings of our wave 20 study.

2022

Wave 19

Discover the findings of our wave 19 study.

2022

Wave 18

Discover the findings of our wave 18 study.

2021

Wave 17

Discover the findings of our wave 17 study.

2021

Wave 16

Discover the findings of our wave 16 study.

2021

Wave 15

Discover the findings of our wave 15 study.

2021

Wave 14

Discover the findings of our wave 14 study.

2020

Wave 13

Discover the findings of our wave 13 study.

2020

Wave 12

Discover the findings of our wave 12 study.

2020

Wave 11

Discover the findings of our wave 11 study.

2020

Wave 10

Discover the findings of our wave 10 study.

2020

Wave 9

Discover the findings of our wave 9 study.

2020

Wave 8

Discover the findings of our wave 8 study.

2020

Wave 7

Discover the findings of our wave 7 study.

2020

Wave 6

Discover the findings of our wave 6 study.

2020

Wave 5

Discover the findings of our wave 5 study.

2020

Wave 4

Discover the findings of our wave 4 study.

2020

Wave 3

Discover the findings of our wave 3 study.

2020

Wave 2

Discover the findings of our wave 2 study.

2020

Wave 1

Discover the findings of our wave 1 study.

Impact of COVID-19 on Consumer Industries

Access sector-specific reports to understand the impact of the coronavirus on your industry.

The Impact of COVID-19 on Beauty

Learn about changes in the use and perception of beauty products.

The Impact of COVID-19 on Consumer Packaged Goods

Understand changes in purchase behavior and brand perceptions.

The Impact of COVID-19 on Consumer Health

See how behavioral changes have impacted health and wellness.

The Impact of COVID-19 on Financial Services

Learn about the behavioral changes and perceptions of financial institutions including changes in spending habits.

The Impact of COVID-19 on Media & Entertainment

Gain insight into the changes in media consumption, streaming behavior, and gaming.

Ready to start knowing?

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Ready to start knowing?

Ready to start knowing?

View our full suite of products

Ready to start knowing?
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