Changing consumer attitude towards plant-based food in Australia and New Zealand

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Changing consumer attitude towards plant-based food

As consumer behaviour evolves and conscious consumerism continues to grow, what are the emerging food and beverage trends in Australia and New Zealand? What is the demand for plant-based, free-from foods, organic, and clean label products? And how can brands engage effectively with consumers?

This infographic presents selected highlights from our recent research report 'The Future of Food: Adapting to changing consumer behaviour' on Australian and New Zealanders' preferences for plant-based products and how brands can grow market share.

The Future Food Report conducted on Toluna Start platform features

Insights from 1,144 Australians and 534 New Zealanders on topics including:

Plant-based Dietary Regimen

Over 70% of plant-based trialists are carnivores and most of them add these products to their diet for health benefits, not as a replacement.

'Free from Foods' Lifestyle

'Free from Foods' is not yet mainstream, with only about 50% of consumers somewhat interested, and Australians are more likely to pay premium prices for these products than New Zealanders.

Demand for Organic and Clean Label Products

One-third of consumers purchase organic or clean label products weekly, and New Zealanders are especially willing to pay more for organic produce than clean label alternatives.

Growth formula for brands

With the growing conscious consumerism, it's crucial for brands to be transparent about ingredients, nutrition, and production processes while acting sustainably.

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