Share of wallet is more critical than ever. Maximize every decision you need to make.
Are your customers brand loyal? Will they try your next product? Know what your future looks like, now.
Our platform-based approach, respondent access, and full suite of solutions ensure that you’re fit for the future.
Innovative solutions designed for the unique needs of consumer packaged goods companies.
New Product Development
Test concepts and packaging before launching your next product. Access real-time feedback from your target audience to adjust and refine your product before bringing it to market.
Does your packaging help you to sell more? Packaging is a critical part of your product that often gets overlooked. Keep it current.
Campaign, Creative, and Message Testing
Optimize creative and messaging for your next campaign. Test ads in real-time to ensure they resonate with your target audience.
Ideation and Co-Creation
What market gaps exist? Your customers likely know. Engage with your target audience in a branded community to uncover new concepts for your category.
The shelf is a crowded place–make sure your product stands out. Test visibility and recall to ensure you’re visible (and moving).
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View our full suite of solutions
Speak to shoppers, consider path-to-purchase.
Speak to the people that matter most--shoppers and non-shoppers alike. Understand who has influence on them within their household. We’ve developed a grocery shoppers panel to ensure you’re directly connected to the people who are buying (or not buying) your product.
Power your decisions with on-demand insights.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.
Sweet and Salty: Understanding the Snack Market in Germany
When it comes to snacking, today’s consumers are more aware than ever of the nutritional contents of what they eat. In turn, this is creating a heightened demand for more natural and sustainable snacks with less sugar. Where do consumers find this information? What do they want to know about the products? Where do they […]
Implementing Agile Usage and Attitude Tracking in CPG
Across the globe, consumer behaviours and attitudes continue to rapidly evolve. For CPG brands, it’s imperative to stay on top of these changes in order to position themselves—and their products and services—for success in the marketplace. Consider these findings from Wave 17 of our Global Consumer Barometer, which was fielded between 16th and 21st September. […]
It’s been well documented that people have made less effort in terms of personal appearance amidst the global pandemic. Between the shutdown of major commerce channels and diminished face-to-face interactions, it’s easy to understand why. However, as we move beyond shutdowns and inch toward a semblance of normalcy, it begs the question: how will this […]
Developing a Framework for Agile New Product Development in CPG
New product development is the lifeblood of most businesses and brands in the consumer packaged goods (CPG) industry. Being on top of consumers’ emerging wants and needs, or responding to new products from your competitors, is key to maintaining relevance. And CMOs know it. In fact, a recent survey from Gartner found that 45% of […]