CPG / FMCG

Make sure that your product is the one that flies off the shelf.

Share of wallet is more critical than ever. Maximize every decision you need to make.

Are your customers brand loyal? Will they try your next product? Know what your future looks like, now.

Our platform-based approach, respondent access, and full suite of solutions ensure that you’re fit for the future.

Share of wallet is more critical than ever. Maximize every decision you need to make.

Innovative solutions designed for the unique needs of consumer packaged goods companies.

New Product Development

New Product Development

Test concepts and packaging before launching your next product. Access real-time feedback from your target audience to adjust and refine your product before bringing it to market.

Package Design

Package Design

Does your packaging help you to sell more? Packaging is a critical part of your product that often gets overlooked. Keep it current.

Campaign, Creative, and Message Testing

Campaign, Creative, and Message Testing

Optimize creative and messaging for your next campaign. Test ads in real-time to ensure they resonate with your target audience.

Ideation and Co-Creation

Ideation and Co-Creation

What market gaps exist? Your customers likely know. Engage with your target audience in a branded community to uncover new concepts for your category.

Shelf-Testing

Shelf-Testing

The shelf is a crowded place–make sure your product stands out. Test visibility and recall to ensure you’re visible (and moving).

Ready for more? Ready for more?

Ready for more?

View our full suite of solutions

Speak to shoppers, consider path-to-purchase.

Speak to the people that matter most--shoppers and non-shoppers alike. Understand who has influence on them within their household. We’ve developed a grocery shoppers panel to ensure you’re directly connected to the people who are buying (or not buying) your product.

Speak to shoppers, consider path-to-purchase.

Power your decisions with on-demand insights.

Toluna delivers critical insights on demand, helping brands make powerful decisions fast. Through innovative technology, human expertise, award-winning research design, and real-time consumer intelligence, we empower clients to know tomorrow today. We can provide fully serviced solutions or you can opt to access our insights platform directly.

Power your decisions with on-demand insights.

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