CPG / FMCG

When it comes to snacking, today’s consumers are more aware than ever of the nutritional contents of what they eat. In turn, this is creating a heightened demand for more natural and sustainable snacks with less sugar. Where do consumers find this information? What do they want to know about the products? Where do they […]

Across the globe, consumer behaviours and attitudes continue to rapidly evolve. For CPG brands, it’s imperative to stay on top of these changes in order to position themselves—and their products and services—for success in the marketplace. Consider these findings from Wave 17 of our Global Consumer Barometer, which was fielded between 16th and 21st September. […]

It’s been well documented that people have made less effort in terms of personal appearance amidst the global pandemic. Between the shutdown of major commerce channels and diminished face-to-face interactions, it’s easy to understand why. However, as we move beyond shutdowns and inch toward a semblance of normalcy, it begs the question: how will this […]

New product development is the lifeblood of most businesses and brands in the consumer packaged goods (CPG) industry. Being on top of consumers’ emerging wants and needs, or responding to new products from your competitors, is key to maintaining relevance. And CMOs know it. In fact, a recent survey from Gartner found that 45% of […]