The Importance of Brand Health

A strong brand translates to better sales, free publicity, and top talent for your company. Delivering on your promise to customers boosts brand health and enhances loyalty among your clientele.

Tracking brand health helps you know what to focus on and reveals specific areas that need your attention. Measuring brand health enables you to understand:

  • Brand perception
  • Brand recall
  • Brand purchase
  • Brand attributes

Social listening, customer feedback, and focus groups & surveys are standard tools used to measure brand health.

  • Brand Awareness: Social listening reveals the frequency of your brand mentions, the people talking about your brand, and the states doing much of the talking.
  • Brand Reputation: Learn what people are saying about your brand – the positive, negative, and neutral comments help you understand your brand’s reputation.
  • Share of Voice: Social media monitoring tools also reveal how your brand fares against your competition. This metric helps you measure your brand’s success.

Reveal how your audience perceives your brand, what they like or dislike, and why your brand is appealing. Toluna uses a dynamic brand health methodology that focuses on your brand’s future relevance. We set an ideal sample size to achieve at least 100 responses.

  • A brand health score that ranks you against competitors
  • Brand ranking against key pillars
  • Marketing outcomes about brand consideration, recommendation, and trust

Utilize Data Collected to Advance Your Brand

Our solution doesn’t just offer metrics; it’s your strategic compass for brand elevation. Here’s what you’ll achieve:

  • Assess Brand Vitality and Future Relevance.
  • Ensure Ongoing Market Success.
  • Make Swift, Impactful Decisions with dynamic metrics.
  • Gain a Holistic Perspective of your brand’s potential.

Discover comprehensive insights on:

  • Enhance Brand Equity, Uniqueness, and Strength.
  • Align with Current and Future Needs.
  • Cultivate Brand Adoption and Interaction for success.

Explore our Brand Health Resources

The Path to Better Brand Health: A Holistic Approach


The Path to Better Brand Health: A Holistic Approach

Learn why brands must change to keep up with consumers (and each other).

Is your brand fit for the future?


Is your brand fit for the future?

The world has changed and top CMOs are changing their approach to brand health management.

Brand Health Sell-Sheet


Brand Health Sell-Sheet

Make sure you’ve designed your brand to maximize success now and into the future.

Think it. Test it. Know it.

Flexible Application
Use Toluna Start as a standalone solution or pair it with full service from our research experts for more complex research.

Faster Decisions
Quick, reliable results and straightforward analysis provide the confidence to make better business decisions faster.

Simple Setup
Programming is easy with pre-populated questions and best practice guidance for a successful setup. You can even launch projects across multiple markets effortlessly with a single link, saving time and effort.

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