A strong brand translates to better sales, free publicity, and top talent for your company. Delivering on your promise to customers boosts brand health and enhances loyalty among your clientele.
Tracking brand health helps you know what to focus on and reveals specific areas that need your attention. Measuring brand health enables you to understand:
Social listening, customer feedback, and focus groups & surveys are standard tools used to measure brand health.
Brand Awareness: Social listening reveals the frequency of your brand mentions, the people talking about your brand, and the states doing much of the talking.
Brand Reputation: Learn what people are saying about your brand - the positive, negative, and neutral comments help you understand your brand's reputation.
Share of Voice: Social media monitoring tools also reveal how your brand fares against your competition. This metric helps you measure your brand's success.
Reveal how your audience perceives your brand, what they like or dislike, and why your brand is appealing. Toluna uses a dynamic brand health methodology that focuses on your brand's future relevance. We set an ideal sample size to achieve at least 100 responses.
A brand health score that ranks you against competitors
Brand ranking against key pillars
Marketing outcomes about brand consideration, recommendation, and trust
Toluna's solution provides critical qualitative and quantitative metrics to guide the steps you need to improve your brand.
Assess future relevance and brand vitality
Ensure the future of your market success
Make impactful decisions faster
Exploit dynamic metrics to gain a more holistic perspective
You'll also gain comprehensive information to help you appreciate your brand's potential.
Brand equity, uniqueness, and strength
Relevance to current and future needs
Brand adoption and active interaction