Maximize Brand Success Now and Into The Future

Consumer mindsets and behavior have been evolving rapidly over the last decade, and the global pandemic has acted as a catalyst with many of us having to improvise and learn new habits which we may never unlearn, and which may evolve further in years to come. At this time of huge change, we are hearing […]

The grocery sector has rapidly changed in the last year. As the industry has adapted to the strains of the Covid-19 pandemic, what determines consumer confidence, brand perceptions and expectations has shifted significantly. In response, marketers must overhaul how they manage their brands. While they have traditionally focused on how messages are communicated in terms […]

Just as we go to the doctor to monitor our overall health,  taking a proactive approach to address any issues, businesses must proactively monitor their brand health on a continuous basis to troubleshoot and grow. But traditional brand health measurement just doesn’t cut it in today’s world. Why? Because of new challenges that businesses face, […]

Moving a brand forward today looks significantly different than it did a little more than a year ago. A tumultuous 2020 brought with it marketplace disruption and ongoing shifts in consumer expectations. It’s on brands to keep up — but what does that even mean, and how is it done? Our in-house experts teamed up […]

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an option. Keeping in touch is a constant work in progress. But […]

As seen in the Greenbook GRIT Insights Practice report It’s a new year, the perfect time to resolve to build your brand’s health, the best way to ensure your brand’s survival into the next year and well beyond. Brands that don’t remain relevant, innovate or add value to consumers’ lives could literally disappear, to be […]

To coincide with the launch of Toluna Start — the industry’s first and only end-to-end real-time consumer insights platform — we assembled leading consumer insights professionals from major brands like Facebook, CVS, Visa, and more, to share their critical business needs in the areas of New Product Development, Collaboration, and Brand and Communications Research.  We’re […]

For several decades brand tracking has been an important tool for brand and insight managers to measure the strength of their brands and stay ahead of threats and opportunities. But due to their predominant focus measuring knowledge and equity, brand trackers have not kept up with the changing way we now interact with brands and […]